Small Business Management
Green Entrepreneurship
Definition: Enterprise whose activities avoid harm to the environment or help protect it in some way.
Example: Terracycle
Types of Entrepreneurs
Necessity-Based Entrepreneurs:
Circumstances compel self-employment as the best option.
Examples:
People who lost a job.
Individuals unable to find new employment.
Health issues preventing regular job work.
Opportunity-Based Entrepreneurs:
Start a business to exploit identified opportunities.
Entrepreneur:
A person who assumes risks of organizing and managing a business for potential rewards by recognizing opportunities and adding value to resources.
Business Concepts
Product:
A tangible item that exists in nature or is produced by people.
Example: Chair
Service:
Intangible work that provides time, skills, or expertise in exchange for money.
Example: Haircut
Free Enterprise System (Capitalism):
Economic system with privately owned businesses operating with minimal government interference.
Characteristics: enables competition, market determines prices.
Capital:
Goods or cash invested to generate income and wealth; money or property owned or utilized in business.
Benefits of Starting Your Own Business
Flexibility in hours.
Independence as a boss.
Engaging in a job you love.
Earning potential.
Control over working conditions.
Contribution to society.
Personal fulfillment, pride, and self-esteem.
Decision-Making Concepts
Cost/Benefit Analysis:
A decision-making process comparing the costs associated with an action against its benefits.
Example: Purchasing a car based on factual assessments rather than emotional impulses.
Opportunity Cost:
The value of what must be forgone to obtain something else.
Examples include time, money, education, or family.
Social Entrepreneurship
Social Entrepreneurship:
For-profit enterprises with dual goals: achieving profit and attaining social returns.
B. Corp:
A type of social business that legally commits to considering the impact of their decisions on workers, community, and the environment.
Social Business:
A company designed to achieve a social objective while generating modest profits, just enough to expand and improve products/services.
Venture Philanthropy:
Individuals or institutions that provide capital to support enterprises, focusing on social rather than financial returns.
Microenterprise:
A business with five or fewer employees, requiring initial capital of under $35,000 and consistent involvement from the owner.
Lifestyle Business:
A form of microenterprise allowing the owner to lead a preferred lifestyle.
Family Enterprises
Family Enterprises:
Businesses primarily owned and operated by families.
Unicorn Companies
Definition:
Unicorns are high-growth, highly valuable companies, valued over $1 billion as startups, achieving annual growth rates of 20% or greater (commonly measured by increased sales revenue).
Notable for being rare, challenging the stereotype of the inventor.
Entrepreneurs and Opportunities
Opportunity:
An idea based on customer needs/wants that can sustainably generate sales at a sufficient price; characteristics include being attractive, durable, and timely.
Problems:
Businesses must identify how to solve prevailing problems.
Changes:
Consideration of laws, cultural shifts, situations, and trends.
Competition Factors:
Examining price, location, quality, and identifying gaps in the market regarding what competitors are missing.
Technology:
Understanding potential future capabilities.
Franchise:
A business model based on a contract allowing one individual to use another company's name and operational formula (e.g., McDonald's).
Acquisition:
The process of purchasing an existing business.
Essential Skills for Entrepreneurs
Critical Skills:
Communication, critical thinking, teamwork, leadership, creativity, and ethics.
Market Definition
Market:
A group of individuals or entities interested in purchasing a specific product or service, possessing the financial capability, and legally permitted to make purchases.
Core Values in Business
Core Values:
Fundamental ethical and moral philosophies and beliefs that form the basis of an organization, guiding decision-making.
Competitive Advantage
Definition:
Unique selling proposition refers to any aspect a business does better than competitors, attracting sufficient customers for success.
Competitive Factors in Business
Quality
Price
Location
Selection
Service
Speed
Convenience
Delivery
SHORT ANSWER
Communications skills
Critical thinking
Teamwork
Leadership
Creativity
Ethics
Information technology