Unit 2 - Business Economics: Chapter 17: Economies and Diseconomies of Scale
Economies and Diseconomies of Scale
Learning Objectives
Define economies of scale and internal economies of scale.
Understand the long-run average cost curve and the impact of economies and diseconomies of scale on its shape.
Understand the types of internal economies of scale: purchasing, marketing, technical, financial, managerial, and risk-bearing.
Define external economies of scale.
Understand the types of external economies of scale: skilled labor, infrastructure, access to suppliers, similar businesses in the area.
Define diseconomies of scale.
Understand the types of diseconomies of scale: bureaucracy, communication problems, lack of control, and the distance between top management and workers.
Subject Vocabulary
Scale: Size of a business.
Getting Started
Businesses often want to grow to increase their scale.
Increasing scale can lead to certain costs falling.
Economies of Scale
Large firms can usually produce goods more cheaply than small firms.
Average costs fall as a firm increases in size due to economies of scale.
Figure 17.1 illustrates this concept, showing average cost decreasing with increased output up to a certain point.
Example:
20,000 units: Average cost is US$25.
40,000 units: Average cost falls to US$15.
70,000 units: Average costs are minimized at US$10 per unit (ideal size).
If the firm grows beyond 70,000 units, average costs will start to rise due to diseconomies of scale.
Example:
90,000 units: Average costs rise to US$12.50 per unit.
Subject Vocabulary
Economies of Scale: Falling average costs due to expansion.
Diseconomies of Scale: Rising average costs when a firm becomes too big.
Internal Economies of Scale
Cost benefits that an individual firm can enjoy when it grows.
Figure 17.2 summarizes the sources of internal economies of scale:
Purchasing Economies
Marketing Economies
Technical Economies
Financial Economies
Managerial Economies
Risk-Bearing Economies
Purchasing Economies
Large firms get cheaper rates due to bulk buying.
Suppliers offer discounts for large quantity purchases.
GF Foods example: Buying bread at US$1.10 a loaf compared to Gilly's Snack Shack paying US$1.80.
Subject Vocabulary
Bulk Buying: Buying goods in large quantities, which is usually cheaper.
Marketing Economies
Cost-effective to run own delivery vehicles for large firms.
Fixed marketing costs (e.g., TV advert) are spread over more units, reducing average cost.
Technical Economies
Larger factories are often more efficient.
More specialization and investment in machinery.
Example: A large engineering company using CAD software every day versus a small company using it one day a week.
Financial Economies
Large firms can access money more cheaply and have a wider variety of sources.
Can raise money by selling shares (not available to sole traders).
Banks offer lower interest rates to large companies.
GF Foods example: Paying 7.5% to borrow US$1 million, while Gilly's Snack Shack pays 8.9% to borrow US$5,000.
Managerial Economies
Larger firms can afford specialist managers.
Specialists improve efficiency and reduce average costs.
Risk-Bearing Economies
Larger firms have wider product ranges and sell into more markets, reducing business risk.
Example: Supermarkets extending product ranges.
External Economies of Scale
Cost benefits that all firms in an industry can enjoy when the industry expands.
More likely to occur if an industry is concentrated in a particular region.
Skilled Labour
Concentrated industries may build up skilled labor, reducing training costs.
Local schools and colleges provide vocational courses.
Infrastructure
Roads, railways, ports, and buildings shaped to suit the industry's needs.
Specialized industrial estates may be developed.
Access to Suppliers
Established industries attract specialist suppliers (marketing, cleaning, banking, etc.).
Example: Car industry in the Midlands, England.
Similar Businesses in the Area
Firms cooperate and share costs/benefits (e.g., research and development centers).
Example: High-tech businesses in Silicon Valley, California.
Diseconomies of Scale
Average costs rise if a firm continues to expand beyond a certain point.
Aspects of production become inefficient.
Bureaucracy
Too many resources used in administration.
Slow decision-making and long communication channels.
General Vocabulary
Bureaucracy: A system of administration that uses a large number of departments and officials.
Coordinate: To organize people or things so that they work together well.
Communication Problems
Large organizations spread all over the world.
Different languages, cultures, and time differences.
Lack of Control
Difficult to control and coordinate large businesses.
Need for more supervision and management layers, raising costs.
Distance Between Senior Staff and Shop Floor Workers
Worsened relations between workers and managers.
Lack of understanding may result in demotivation and conflicts.