Notes on CMA Service Opportunity

Potential New Opportunity for CMA Services

Introduction

• A new opportunity has been identified regarding a customer seeking services for transit logistics.
• The customer's preference is for CMA service based on its perceived benefits in transit time efficiency.

Customer Details

• The customer handles approximately 240 containers of 40-foot high cube containers annually.
• The shipping route is from Mundra to Vancouver.
• There is a new management connection within the customer’s organization, indicating a potential for a stronger business relationship moving forward.

Competitive Pricing Requirement

• The customer currently relies on another freight forwarder that charges $1,700 for CMA services.
• The rate of $1,700 must encompass both the cost of the service and the profit margin for CMA.
• In order for CMA to secure this opportunity, their offered rates must be competitive with this existing price from the other forwarder.

Action Items

• It is necessary to advise the current CMA rates to determine if they can match or offer a better rate than the existing $1,700.
• A thorough analysis of CMA's pricing structure and profit margins should be conducted to assess feasibility in acquiring this client's business, taking into account potential for profitability and service quality.