Lesson-12-Text-Information-and-Media

Text Information and Media

  • Understanding of text information and media which encompasses the presentation, organization, and dissemination of text.

Objectives

  • Describe different dimensions of text information and media.

  • Comprehend how text information and media are produced, organized, and disseminated formally and informally.

  • Produce a creative text-based presentation using design principles and elements.

Definition of Text

  • A text is a simple and flexible format for presenting information or conveying ideas.

    • Can be hand-written, printed, or displayed on-screen.

    • Defined as any "human-readable sequence of characters" that can form intelligible words (Source: Rouse, 2015).

Use of Text in Media

  • Media Types:

    • Press releases, advertising, social media, etc.

    • Various contexts in which text plays a critical role.

Types of Text and Common File Formats

Types of Text

  • Hypertext:

    • Links different electronic documents, enabling users to navigate non-linearly.

    • Example: Hyperlinks to websites.

  • Plaintext:

    • Fixed size characters, unformatted text with a uniform appearance.

  • Formatted Text:

    • Appearance can be modified using font parameters (bold, italic, color, etc.)

Common File Formats

  • TXT: Unformatted text document created by text editors.

  • DOC: Native format for documents created by MS Word, supports rich formatting.

  • PDF: Portable Document Format for cross-platform document exchange, maintains formatting across devices.

Typeface

  • Definition: Typeface refers to the representation or style of text in digital format, including alphabets, numbers, and special characters (Source: MIL TG by CHED).

Types of Typeface

  • Serif:

    • Conveys formality and readability; used typically in books and publications.

    • Example fonts: Times New Roman, Garamond.

  • Sans Serif:

    • Provides a clean, modern look; often used for web design and signage.

    • Example fonts: Arial, Helvetica.

  • Slab Serif:

    • Solid or heavy look; used for large advertisements.

    • Example fonts: Rockwell.

  • Script:

    • Decorative, brush-like strokes. Used sparingly for invitations and formal events.

    • Example fonts: Edwardian Script.

  • Decorative:

    • Evokes various emotions and themes; often used in specific contexts like celebrations.

    • Example fonts: Curlz MT, Chiller.

Design Principles and Elements

  • Emphasis: Importance or value given to a part of the text; can be achieved through bolding, size, or color changes.

  • Appropriateness: Suitability of the text for a particular audience, context, or goal (e.g., using Times New Roman for formal documents).

  • Proximity: Spatial relationship between text elements; related elements should be grouped together for clarity.

  • Alignment: Positioning of text on the page; can be left, center, right, or justified.

  • Organization: Arranging text elements for coherence, ensuring related elements are visually connected.

  • Repetition: Consistency in design elements, fostering unity across all textual content.

  • Contrast: Visual interest achieved by differentiating between text elements; can involve color, size, or typeface.

  • White Space: The use of empty space around text elements to enhance readability and focus, allowing the content to breathe and preventing visual clutter.