LRD Handoff Nba

Discussion about advertising and reporting strategies for TNF (Thursday Night Football) and NBA (National Basketball Association).
Involvement of key personnel and agencies in addressing recent challenges.

Issue with Roku's PSA (Public Service Announcement) creative:
- Roku's PSA creative was not functioning correctly during the 20% holdout weeks.
- The creative was not approved due to it not linking correctly in their UI, affecting campaign performance.
- Roku insisted that the agency needed to find a better solution as the current creative did not drive engagement effectively.
- Quick intervention by contacting Catherine, who agreed to allow new MGM Plus creative for the remaining holdout games.

GIven the urgency and issues with approvals only existing for certain games, MGM Plus creative was utilized.
All necessary creative materials were secured from the MGM Plus team, ensuring that campaigns could proceed smoothly for the remainder of the season.

Inquiry into what happened with the unutilized 20% holdout weeks:
- Rerouting to PSA creative did occur, but it was linked inaccurately and did not provide good customer experiences (e.g., linking to an irrelevant URL).
Understanding of reporting mechanisms for impressions from both TNF and NBA - had no runs during holdout weeks and instead relied on poor-quality PSA links.

Conversations regarding the NBA were supported with confirming the previous bookings and the current status of the projects.
- All NBA bookings were reportedly finalized, but pending confirmations on incremental bookings were still required.
- Delivery of an eight-plan packet was confirmed.
Video Execution and Metrics Monitoring
Clarification on video running and implementation settings by PGM (Programmatic Guaranteed Media) teams; focuses on contractual agreements with media prepares.
Observations by the team that some video impressions involving specific partners (like Vizio) couldn't be tracked ideally, impeding granular analysis.
Collaboration required with partners like Jamie and Pascal for actual metrics based on viewership and potential advertising levels.

Discussion on measuring the impacts of takeovers:
- Scheduled data collection and analysis on partner dynamics through the campaign.
- Usage of viewing data to track PBC (Per Brand Contribution) for regular and tent-pole games.
- Recognition of how structured viewing encourages better engagements; both takeovers and non-takeover weeks facilitate different audiences.
Team's aim to identify effective points of engagements and examine the impact on viewership based on custom-tailored placements and advertising strategies.

An in-depth cost analysis of flat-fee takeovers and overall viewership benefits was vital.
- Understanding the cost per incremental viewer and justifying flat fees regarding expected viewership increases.
Predications about increased viewership should be validated; significant boosts during tent-pole events compared to standard weeks delineated as manageable by high stakes, attracting higher expenses but greater overall return.

Continuous connection with Aubrey to maintain synergy in data collection on impressions and shared voice:
- Need for clarity around agency data access compared to internal metrics collected at the same time.
- Monitoring mechanisms for guarantee reporting improvements discussed, relying on direct partnership interactions to enhance clarity and data flows.
The recurring issue of fragmented reporting threads that disallow full transparency on impressions shared among partners, agencies, and the team.

Plans for further engagements with partners to finalize data sync and operational practices throughout the season.
Commitment to gather deeper analysis and reporting to better understand the impact of lucrative advertising spots against seasonal dynamics.
- Required that all teams stay aligned and actionable with weekly reports to maintain overall campaign effectiveness and periods of high engagement.

Future meetings will solidify specifics around data requirements and trends throughout various projected periods over the season.
All team members are encouraged to provide input and maintain clear communication lines for efficient data-driven decisions.
Follow-up sessions are critical next steps in ensuring all metrics are accurately captured and analyzed moving forward.
Emphasis on necessary collaboration and communication regarding reports to ensure sequential credibility and value assessment across multiple ad platforms and products.