analysis

• the masthead is bold, and uses the sans serif font “the Times’ this font has become a staple for the times newspaper, in addition to the logo embedded between the words dates back to King Richard 1st — this reinforces its reputation as a traditional newspaper and highlights its longevitiviyty as a newspaper

• it audtomatically signifies the ideology of the paper

• the main headline is placed beneath the main image, which is a typical layout for a broadsheet highlighting its more detailed article , however it also helps anchor the main headline

• The headline itself ‘police investigate PM’s four lockdown parties’ is very formal, and factual — it avoids emotive language and remains unbiased. The use of ‘PM’ instead of Johnsons name distances the individual from the problem and frames the issue more institutionally rather than personally

• This could be argued that it is biased for the Times to do so, as a right wing publication it may be hard for them to directly criticise boris johnson, therefore they’re trying to not criticise him as harshly as many of the other newspapers

• However it could also be argued that they are critical of Boris due to the inclusion of the number ‘4’ which draws an emphasis on the excessive amount of parties that were held.

• The main image of Boris is a close up shot of him with indirect mode of address, his hair is dishevelled and he has a tense facial expression — the newspaper isn’t necessarily showing him in a positive light as they are emphasising his stress and the pressure he is under

• However, they aren’t trying to criticise him either - but rather emphasising that BJ is under scrutiny, almost putting him in a vulnerable position — the newspaper are aware he has questions to answer but aren’t trying to explicitly criticise him

• Despite that they aren’t trying to glorify or justify his actions either, the written language is formal and serious — this reflects the broadsheet style and protects the newspaper from accusations of bias

• The pull quote accompanying the image are direct quotations from Sue Grays report, in white text on black background gives it prominence and highlights its importance — this section is more critical of the government as they reflect Grays own opinion, the times inclusion of this could be to implicitly tell the audience that although they are right wing, the governments action don’t align with them. — possibly as an opinion leader they feel the need to somewhat reflect the reactions of many people

• Plug of a lifestyle supplement

The website analysis

• The times has a paywall system — most of their content is locked behind a subscription reinforcing exclusivity and a more luxurious, high quality journalism — also allows them to earn money from online readers, this appeals to readers who value high quality, well researched analysis and insider reports

• The layout it minimal, with the iconic sans serif font, monochromatic colours of white and black and limited images

• Primary links Subsections, that direct you to stories/ reports base on those topics at the top — topics include ‘money, sport, lifestyle, UK, world’

• Also have sections with guides such as ‘best schools guide’

• Use of hyperlinks, where if you click on the image or headline of story itll direct you to the full article

• The stories reported are mainly world news, formal stories