Business Organizations and Their Stakeholders
Purpose of Business Organizations
- Organization Definition: A social arrangement pursuing collective goals, controlling performance, and having a boundary separating it from its environment.
- Three Key Aspects:
- Collective goals.
- Social arrangements.
- Controlled performance.
Three Key Aspects of Business Organizations
- Collective Goals: Organizations are defined by their goals.
- Examples:
- Profit Maximization: Increasing the bottom line.
- Market Expansion: Extending reach into new areas or demographics.
- Innovation: Developing a groundbreaking product within a timeframe.
- Social Arrangements: Structures that enable people to work together towards a common goal.
- Examples:
- Corporate Hierarchy: Arrangement of roles defining responsibilities.
- Team Configurations: Cross-functional teams or project-based groups.
- Networking Events: Opportunities to build professional relationships.
- Controlled Performance: Systems and procedures to ensure group goals are achieved.
- Examples:
- Performance Reviews: Evaluations against objectives and KPIs.
- Standard Operating Procedures (SOPs): Instructions for uniformity.
- Compliance Training: Ensuring adherence to legal and ethical standards.
Common Characteristics of Organizations
- Pursue a variety of objectives and goals.
- Specialization of activities among different people.
- Aim to achieve good performance and meet or improve standards.
- Formal, documented systems and procedures for control.
- Obtain inputs and process them into outputs.
Why Organizations Exist
- Achieve results individuals cannot achieve alone.
- Overcome individual limitations.
- Enable specialization.
- Save time.
- Accumulate and share knowledge.
- Enable synergy, increasing productivity.
How Organizations Differ
- Ownership: Private vs. Public sector.
- Control: Owners vs. Managers.
- Activity: Manufacturing vs. Services.
- Profit vs. Non-profit orientation.
- Legal form: Limited company vs. Partnership.
- Size: Small family business vs. SME vs. Multinational.
- Sources of finance: Shares, banks, government funding.
- Technology: Use and complexity of production.
Sectors in Which Organizations Operate
- Industry and Activity:
- Agriculture: Producing and processing food.
- Manufacturing: Acquiring raw materials and turning them into products.
- Extractive/Raw Materials: Extracting and refining raw materials.
- Energy: Converting resources into energy.
- Retailing/Distribution: Delivering goods to consumers.
- Intellectual Production: Producing software, publishing, films, music.
- Service Industries: Retailing, distribution, transport, banking, etc.
Types of Business Organizations
- Commercial.
- Not for profit.
- Public sector.
- Charities.
- Trade unions.
- Local authorities.
- Non-governmental organizations (NGOs).
- Co-operative societies and mutual associations.
Commercial Organizations
- Objective: Maximizing wealth for owners.
- Sole proprietorship – unlimited liability.
- Partnership – no separate legal entity.
- Limited Company:
- Separate legal personality.
- Ownership and control are separate.
- Controlled on the basis of one share one vote
- Private limited company (Ltd.) – owned by small number of shareholders
- Public limited company (Plc.) - raise funds through the stock market – have large number of shareholders
Not For Profit Organizations (NFPs or NPOs)
- Government departments, schools, hospitals, charities.
- Public or private.
- Rely on value for money indicators and efficiency.
- Primary goal: Provision of goods and services
Public Sector
- Organizations run by the government to provide services.
- Funded through taxes (income tax, VAT, fuel duty).
Charities & NGOs
- Voluntary charities and organizations with volunteer members.
- Non-governmental organizations (NGOs): Independent from government.
Trade Unions
- Organizations with worker or employee members.
Local Authorities
- Responsible for public services and facilities in a particular area.
Co-operative Societies and Mutual Associations
- Businesses formed to benefit members.
Stakeholders
- Organizations, groups, or individuals with an interest in the organization.
- Affected by its goals, operations, activities, or behavior.
- Any group or individual who can affect or be affected by the achievement of an organization’s objectives
Stakeholders and Agency
- Managers act as agents for the stakeholders.
- Agency relationship: Separation between owners (shareholders) and managers (directors).
Main Stakeholder Groups
- Primary Stakeholders: Contractual relationship with the organization (internal and connected).
- Secondary Stakeholders: External stakeholders; no contractual relationship.
- Boundary management: Management of relationships with stakeholders.
Primary Stakeholders
- Shareholders (or partners or proprietor):
- What is at stake? Money invested
- What do they typically expect of the business?
- A return on their investment so that their wealth increases:
- Steady, growing profits paid out by the business
- Growth in capital value of their share of the business
Secondary Stakeholders
- Directors/managers, Employees and trade unions:
- What is at stake? Livelihoods, careers and reputations
- What do they typically expect of the business?
- Fair and growing remuneration
- Career progression
- Safe working environment
- Training, Pension
- Customers:
- What is at stake? Their custom
- What do they typically expect of the business?
- Products/services that are of good quality and value
- Fair terms of trade
- Continuity of supply
- Suppliers and other business partners:
- What is at stake? The items they supply
- What do they typically expect of the business?
- Fair terms of trade
- Prompt payment
- Continuity of custom
- Lenders:
- What is at stake? Money lent
- What do they typically expect of the business?
- A return on their investment:
- Interest
- Repayment of capital
- Government and its agencies:
- What is at stake? National infrastructure used by business. The welfare of employees
- What do they typically expect of the business?
- Tax revenue
- Reasonable employment and other business practices
- Steady or rising stream of tax revenue
- The local community and the public at large:
- What is at stake? National infrastructure used by business. The welfare of employees
- What do they typically expect of the business?
- Reasonable employment and other business practices
- The natural environment:
- What is at stake? The environment shared by all
- What do they typically expect of the business?
- Reasonable environmental and other business practices
Stakeholder Types (ICE)
- Internal stakeholders.
- Connected stakeholders.
- External stakeholders.
Stakeholder Examples
- Internal: Corporate management, Employees
- Connected: Shareholders, Debt holders, Customers, Suppliers
- External: Immediate community, Competitors, Special interest groups, Government
Coffee Shop Stakeholders
- Internal: Owners, Employees, Management
- Connected: Suppliers, Customers, Finance providers, Shareholders
- External: Regulatory Authorities, Trade Unions, Environmental Pressure Groups, Competitors, Local Communities
Stakeholder Conflict
- Conflict can arise between the wants of different stakeholder groups.
- Compromise may be needed to keep all stakeholders happy
- Shareholder – share price and dividends, through growing profits
- Directors – bonuses/salaries
- Employees – salary
- Customers – prices
- Suppliers – prices
- Government – taxes and employment
Conflict Example: Supermarket
- Customers want lower prices.
- Employees want higher wages.
- Farmers want higher prices for goods.
- Shareholders want the opposite.
Mendelow's Matrix
- Stakeholders mapped by:
- Interest in the company’s strategy.
- Power over the company’s strategy.
Matrix Use
- Track the changing influences between stakeholder groups.
- Assess the likely impact of a strategy on different stakeholder groups.
Matrix Aim
- Assess:
- Likelihood of stakeholder resistance inhibiting strategy success.
- Policies or actions to ease strategy acceptance.
- Choices for stakeholders who are not happy
- Loyalty: do as they are told
- Exit: eg sell their shares, get a job
- Voice: try to change the system
Mendelow's Matrix Categories
- Minimal Effort: Low power, low interest (e.g., local community).
- Keep Informed: Low power, high interest (e.g., full-time employee).
- Keep Satisfied: High power, low interest (e.g., the government).
- Keep Close: High power, high interest (e.g., key players like the CEO).