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Hyper-Local refers to:

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100 Terms

1

Hyper-Local refers to:

B.) Local businesses that target a specific region

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2

MATCHING: Work alongside traditional marketing efforts to augment campaigns

A.) Campaign Augmentation

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3

MATCHING: Monitor social platforms for brand mentions, respond to opportunities for service fulfillment, and correct service failures

C.) Chatter & Monitor

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4

MATCHING: Socially-driven campaigns that are supported by other marketing discipline

B.) Social Campaigns

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5

MATCHING: Create a program for franchisees or local store managers wishing to engage on the social web that carefully balances corporate brand goals with local business needs

D.) Franchise/Local Integration

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6

Which of the following is an objective of Social Marketing?

D.) All of the above

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7

Which of the following is NOT an example of hyper-local marekting?

A.) Coca-cola places a vending machine in a cafeteria and sends you a text when you walk by saying "Grab a coke"

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8

Which of the following are social marketing strategies?

E.) All of the above

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9

Which of the following businesses should use hyperlocal marketing?

C.) Primrose School

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10

MATCHING: Brand-building by using the social web to increase the strength and reach of the brand

A.) Corporate

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11

MATCHING: Social media objectives are most often formed to drive immediate action by the audience

B.) Local

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12

(T/F) At the Global level, social media objectives are most often formed to drive instantaneous action by the audience.

B.) False

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13

Which of the following is NOT a local objective?

D.) Educate and Deliver

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14

Where does the "rubber meet the road" for Social Marketing Strategies?

C.) Franchise/Local Integration

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15

(T/F) If there is already a corporate Twitter account, there should not be a single account per franchise or store location.

A.) True

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16

(T/F) If the decision is made to execute a hyper-local strategy, then there must be a deliberate and conscious effort towards audience development.

A.) True

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17

(T/F) Hyper-local is suggested for every brand.

B.) False

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18

Which of the following content rules apply to hyper-local marketing?

D.) All of the above

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19

What is the key to franchise success?

C.) Overall consistency

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20

Which of the following did we not discuss when it comes to the company's social approach?

C.) Taco Bell

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21

What does the local/social approach depend on?

E.) All of the above.

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22

(T/F) All audience development priciples apply to hyper-local just like with national brands.

A.) True

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23

The difference between social media objectives at the corporate and local level is:

C.) Local is focused on driving immediate action by the audience.

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24

A social campaign is defined as:

A.) socially-driven compaigns that are supported by other marketing disciplines

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25

(T/F) Victoria's Secret runs hyperlocal campaigns

B.) False

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26

Which is the best day to launch?

B.) Tuesday

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27

Which of the following is a challege in achieving global adoption?

E.) All of the above

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28

(T/F) Each local franchise of a global company can and should run their own personalized social channels without planning or coordination from corporate.

B.) False

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29

Which social platform has the most global users?

B.) Facebook

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30

The local level can be categorized by:

D.) All of the above

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31

Controlling Social channels from a corporate level is bad and does not allow the consumer to share valuable UCG.

B.) False

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32

Facebook is the leading Social Platform in every country EXCEPT:

C.) China

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33

(T/F) Social is something you do, not something you are.

B.) False

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34

How many active social media users are there in the world?

A.) 2.03 billion

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35

What region spends a considerable less amount of time on social networking

A.) Europeans

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36

(T/F) Brazilians are third in the world in most time spent on social media networks

A.) True

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37

What region's online population is growing faster than any other region?

A.) Latin America

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38

What is the most popular social platform in Germany?

B.) YouTube

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39

China's government blocks which sites?

E.) Facebook and Twitter

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40

(T/F) Because China's government blocks some social media platforms it makes its social landscape very unique

A.) True

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41

(T/F) Transparency is just a word. You can preach it even if you don't intent to practice it.

B.) False

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42

(T/F) In order to engage with the global audience, it's best to apply American values to your marketing strategies.

B.) False

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43

What percentage of the global population id on social media?

B.) 28%

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44

Which of the following is the correct order to plan and deliver global social media?

A.) Map the strategy, Staff up, Plan to operate, Consistently brand, Measure

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45

QZone is a popular social networking platform in China that allows people to:

E.) All of the above

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46

(T/F) QZone is like Facebook

B.) False

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47

What is the world's second most popular social platform?

A.) QQ

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48

Renren is China's Facebook with how many registered users and active users?

C.) 147M registered; 31M active

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49

Sina Weibo is the social network in China very similar to which US social platform?

D.) Twitter

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50

Which Asian country has seen the highest social media growth rate?

C.) Vietnam

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51

Which is a mobile marketing trend?

E.) All of the Above

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52

MATCHING: These goods comprise the bulk of U.S. retail mcommerce sales

C.) Physical Goods

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53

MATCHING: These sales are small and the percentage varies widely by retail category

A.) Ecommerce

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54

MATCHING: These are the "workhorses" of the digital category

D.) Ebooks

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55

MATCHING: In digital, this is steadily gaining share strength in downloads and revenue

B.) Games

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56

Which one of these is NOT one of the 3 faces of mobile?

B.) Pre-paid Phones

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57

(T/F) Smartphones are responsible for the growth of mobile internet use

A.) True

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58

The bulk US retail mcommerce sales are generated from:

D.) All of the above

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59

Which one is not included in the three faces of mobile?

A.) Smart Watches

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60

Which of the following is a a tactic that trigger sales?

E.) Both B and C

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61

Which is responsible for the growth of mobile internet use?

B.) Smart phones

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62

(T/F) The three mobile user groups are mutually exclusive

B.) False

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63

What time of day does the U.S. use their smart phones and tablets most?

A.) Waiting

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64

(T/F) Smartphone users are a leisure-minded group, looking to be entertained.

B.) False

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65

(T/F) Smartphones are constant companions while Tablets are "Couch and pillow" devices

A.) True

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66

What type of leading retailer has had the largest growth in mobile sales?

C.) Department Stores

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67

(T/F) 2012 proved to be the year of the Smartphone.

B.) False

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68

(T/F) Tablet users tend to be older and wealthier.

A: True

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69

(T/F) Mobile always means "on the go".

B.) False

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70

(T/F) Device adoption was driven by when your phone contract expired

A.) True

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71

Which of the following age ranges had the LOWEST number of smartphone users as of Feb. 2012?

D.) 65+

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72

The mobile phone is always in reach during which of the following activities?

E.) All of the above

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73

________are the workhorses of the digital goods category.

C.) Ebooks

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74

What is on the "mobile snack list?"

E.) All of the above

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75

Which of the following is not a source of generation of the bulk of U.S. retail mcommerce sales?

C.) Non-iOS Users

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76

MATCHING: Interfere with the functioning of the game world or the play experience of other players

B.) Killers

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77

MATCHING: Accumulate status tokens by beating the rules-based challenges of the game world

C.) Achievers

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78

MATCHING: Discover the systems governing the operation of the game world

A.) Explorers

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79

MATCHING: Form relationships with other players by telling stories within the game world

D.) Socializers

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80

Which of the following is not a step in developing a social game?

E.) All of the above are steps in the development of a social game

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81

(T/F) Game design is the process of designing the content and rules of a game and design of gameplay, environment, storyline, and characters during pre-production.

A.) True

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82

(T/F) A good social strategy will first measure ROI, then make virtual worlds real, then build a great strategy and market effectively.

B.) False

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83

All of the following are important strategies of social gaming except:

B.) Build it from scratch

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84

(T/F) Gaming only attracts high volumes of users, and it does not engage players for long periods of time.

B.) False

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85

The average game player is ___ years old.

C.) 31

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86

Which of the following are examples of product placement in social gaming?

E.) All of the above

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87

(T/F) Marketers use social gaming to build brand recognition

A.) True

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88

Social Strategy is about_______, not________.

D.) People, Technology

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89

(T/F) Women age 18 or older represent a significantly greater portion of the game playing population than boys 18 or younger

A.) True

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90

Which company was Jen involved in creating a social game for?

B.) Coke

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91

When was MegaPlayer's 1st Pitch?

C.) April 29, 2008

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92

(T/F) Social games provide the perfect vehicle for driving brand awareness, revenue, and promtions.

A.) True

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93

MegaPlayer's first pitch was for ________

A.) NASA

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94

The viral coefficient must be greater than 1 to have true viral growth.

A.) True

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95

Which Georgia school made it in the top 6 for game design?

D.) Savannah School of the Arts

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96

Which career may be difficult to break into?

C.) Social Gaming

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97

In order to develop an effective game, you must condiser what the following types of players?

B.) Killers, Achievers, Socializers, and Explorers

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98

The same basic principles of __________ that work for board games, card games and athletic games also are the keys to making top-quality video and online games

A.) Psychology

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99

Virality is:

D.) The tendency to spread by word of mouth

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100

The number of female gamers, 50 years and older increased by what percent bewteen 2012 and 2013?

C.) 32%

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