rogers characteristic of innovation and consumers

consumers

innovators, early adopters, early majority, late majority, laggards

is it really better? Cheaper, faster, higher quality, more convenient, more stylish, safer, more fun

relative advantage

Does it fit my life and values? Contactless payment app, culture and values, existing habits

compatibility

Can I understand and use this easily? Perceived complexity, difficulty

complexity

Can I experiment with this? Try a free version, test, borrow

trialability

Can I see the results? visible innovation and benefits, if you see others using it, curiosity, everyone has it maybe I should too. Wearable tech, solar panels

observability