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Fundamental analysis
method of evaluating capital market conditions in an attempt to measure the intrinsic or fundamental value of society
To compare intrinsic value against security’s price to determine if security is over or undervalued
Market theories
Efficient market hypothesis
Random walk theory
Rational expectations theory
Efficient market hypothesis
stock’s price reflects all available information and its true value
Assumes that profit-seeking investors react quickly to the release of information
Three variations:
Weak form: all past market information is fully reflected in price, tech analysis has little or no value
Semi-strong form: all publicly available information is fully reflected in price, both fundamental and tech analysis have little or no value
Strong form: all information is fully reflected in price, all investors have equal information
Random walk theory
past price changes contain no useful information as developments have already been reflected in the current stock price
Assumes that new information regarding a stock is disseminated randomly over time
Rational expectations theory
past mistakes can be avoided by using available information to anticipate change
Assumes that people are rational and have access to all available information
Capital market inefficiencies
New information is not available to everyone at the same time
Investors do not react in the same way
Not everyone can make accurate forecasts
Investors may act irrationally
Macroeconomic factors affecting investor expectations
Fiscal policy
Monetary policy
Inflation
Fiscal policy impact
Taxation: higher taxes = less disposable income and spending, reduction of dividends or expansion
Government spending: increase in spending = stimulates economy in short run
Government debt: higher levels of debt can restrict both fiscal and monetary policy options
Monetary policy impact
Bank attempts to preserve value of dollar by keeping inflation low, stable, and predictable
Changes in monetary policy affect both interest rates and corporate profits
Tilting of the yield curve
when short term yields rise and long term yields fall from monetary policy
Decline in long term rates reduces competition between equities and bonds
Inflation impact
creates a widespread uncertainty and undermines confidence in the future
Causes: higher interest rates, lower corporate profits, lower earnings, higher inventory and labour costs, lower share prices
Industry classification
Product or service
Life cycle
Competitive forces
Reaction to the economic cycle
Classifying industries: product or service
Global Industry Classification Standard (GICS): comprehensive industry and sector classification system by S&P and Morgan Stanley
163 sub-industries
Classifying industries: life cycle
Emerging growth
Growth
Maturity
Decline
Emerging growth
brand new industries in the early stages of growth, software development
Unprofitable at first, not directly accessible to equity investors
Growth
sales and earnings are consistently expanding at a faster rate
Common shares are called growth stocks, high price-to-earnings ratios and low dividend yields
Above average rate of earnings, lower costs of production, high competition, rising demand and profits
Maturity
slower, more stable growth in sales and earnings that closely match overall rate of economic growth
High price competition, falling profit margins, steady during difficult economic conditions
Decline
declining demand due to tech changes, inability to compete on price, changes in consumer taste
Large cash flow, low profits
Classifying industries: competitive forces
Threat of new entry: ease of entry for new competitors
Depends on amount of capital required, opportunities to achieve economies of scale (cost dec as production inc), regulations etc
Competitive rivalry: degree of competition
Depends on number of competitors, strength, industry growth, uniqueness of product
Threat of substitutes
Bargaining power of buyers: pressure to lower prices, depends on buyers' sensitivity to price
Bargaining power of suppliers: pressure to pay for more resources
Classifying industries: reaction to the economic cycle
Cyclical
Defensive
Speculative
Cyclical industries
particularly sensitive to swings in economic conditions
Most are large international exporters of commodities such as lumber, metals, or oil -> sensitive to changes
Defensive industries
stable earnings, continuous dividend payments, stable during recessions
Blue chip: shares of top investment quality companies, dominant market position, strong financing and management
Canadian banks: though bank stock prices are relatively sensitive to changes in interest rates
Utility companies: generate consistent earnings over cycles
Speculative industries
risk and uncertainty are unusually high due to a lack of definitive information
Emerging companies
Technical analysis
method of determining future price direction of security based on past price movements
Look at trend in stock’s price instead of fundamental attributes
Assumptions of technical analysis
All influences on market action are automatically accounted for or discounted in price activity
Prices move in trends which persist for long periods of time
The future repeats the past
Technical vs fundamental analysis
Tech: effects of supply and demand which are reflected in price and volume
Fundamental: causes of price movements
Chart analysis
analysis of graphic representations of relevant market data
Identify support and resistance levels
Reflect market participation patterns
Support level
bottom price of trading range where investors are willing to buy, demand exceeds supply and prices rise

Resistance level
top price of range where investors are willing to sell, supply exceeds demand and prices fall
Reversal pattern
formation that precedes a decline in stock prices
Head and shoulders formation: can occur at a market top or market bottom
Top = bearish, bottom = bullish
Continuation pattern: current trend will continue
Symmetrical triangle: pause in market

Quantitative analysis
relies on statistics and computer technology
Moving average: device for smoothing out fluctuating values in an individual stock or aggregate market, shows long term trends
Calculated by adding closing prices over a period and dividing total by number of days in the period
Buy and sell signals
Buy signal
price breaks through moving average from below and line starts to rise = declining trend has reversed

Sell signal
price breaks through moving average from above and line starts to fall = upward trend has reversed

Sentiment indicators
measure investor expectations or the mood of the market
Contrarian investors use to move oppositely to other investors
Should only be used as evidence to support other technical indicators
Cycle analysis
helps forecast when the market will start moving in a particular direction and when it will reach peak or trough
Based on assumption that cyclical forces drive price movements
Lengths:
Trading: 4 weeks
Primary: 9-26 weeks
Seasonal: 1 year
Long term: >2 years
Company analysis
process of examining company specific factors that can influence investment decisions
Statement of comprehensive income analysis
see if management is making good use of the company's resources
Revenue: increasing revenue as important indicator of investment quality
Operating costs: use gross profit margin ratio to determine changes in ability to pay operating costs
Dividend record: shows how much it generally pays out in the form of dividends to shareholders
High dividend payout rate: stable earnings, declining earnings (indicate future cut), depleting resources
Low payout rate: growing earnings, earnings reinvested back into company's operations
Statement of financial position analysis
Capital structure: distribution of debt and equity that comprise the company’s finances
Effect of leverage: earnings are leveraged if the capital structure contains debt or preferred shares, accelerates any cyclical rise or fall in earnings
Small increase in revenue can produce a magnified increase in earnings per common share (EPS)
Financial ratios
financial calculations based on statements, provides clues about company’s financial health
Trend ratios
identify trends by selecting a base period, treating it as 100, then dividing it into comparable ratios for subsequent periods
May be misleading when base period is not truly representative, impossible to apply if base period is negative
Liquidity ratios
used to judge company's ability to meet short-term commitments
Working capital ratio
Quick ratio/acid test
Working capital ratio
shows the relationship between current assets and current liabilities
Current assets/current liabilities
Quick ratio
subtracts inventories from current assets, more stringent and conservative
(Current assets - inventories)/current liabilities
Risk analysis ratios
how well the company can deal with its debt obligations
Asset coverage ratio
Debt to equity ratio
Cash flow to total debt outstanding ratio
Interest coverage ratio
Asset coverage ratio
a company's ability to cover its debt obligations with its assets after all non-debt liabilities have been satisfied
Tangible assets - (current liabilities - short term debt)/total debt outstanding
Debt to equity ratio
shows relationship between company's borrowings and capital invested by shareholders
Total debt outstanding/equity
Cash flow to total debt outstanding ratio
gauges a company's ability to repay borrowed funds
Cash flow from operating activities/total debt outstanding
Cash flow: measure of a company's ability to generate funds internally
Cash flow = profits + non-cash deductions - all additions not received in cash + change in net working capital
Interest coverage ratio
ability of a company to pay interest charges on its debt based on profit available to pay interest, indicates margin of safety for interest coverage
Considered the most important quantitative test of risk for a debt security
Indicates only the likelihood that a company will be able to meet interest obligations
Profit before interest charges and taxes/interest charges
Operating performance ratios
how well management is making use of company’s resources, include profitability and efficiency measures
Gross profit margin ratio
Net profit margin ratio
Return on common equity ratio
Inventory turnover ratio
Gross profit margin ratio
indication of the efficiency of management in turning over the company's goods at a profit
(Revenue - cost of sales)/revenue
For calculating internal trend lines and for making comparisons with other companies
Net profit margin ratio
how efficient the company is managed after taking expenses and taxes into account
(Profit - share of profit of associates)/revenue
Return on common equity ratio
dollar amount of earnings that were produced for each dollar invested by company's shareholders
Profit/total equity
Inventory turnover ratio
measures the number of times that a company's inventory is turned over in a year
Cost of sales/inventory
High turnover ratio is good as the company requires a smaller investment in inventory
Low ratio: inventory contains a large portion of unsaleable goods, company has overbought inventory, value is overstated
Value ratios
shows investor what company’s shares are worth or return
Dividend payout ratio
Earnings per common share (EPS) ratio
Dividend yield
Equity value/book value per common share
Price to earnings ratio
Dividend discount model (DDM)
Dividend payout ratio
percentage of company's profit that is paid out to shareholders in the form of dividends
Common share dividends/profit x100
Generally unstable as they are tied directly to earnings of company which change year to year
Earnings per common share (EPS) ratio
earnings available to each common share
Profit/weighted average number of common shares outstanding
When estimating dividend possibilities consider:
Amount and stability of profit, company's working capital, policies etc
Dividend yield
annual dividend rate expressed as a percentage of the current market price of the stock
Indicated annual dividend per share/current market price x100
Equity value/book value per common share
net asset coverage for each common share if all assets were sold and all liabilities were paid
Equity/number of common shares outstanding
Price to earnings ratio
links market price of common share to EPS, help determine a reasonable value for a common stock
Current market price of common shares/earnings per share
Most widely used because it combines all other ratios into one figure, allows comparison of different company shares
P/E ratios increase in a rising stock market or with rising earnings, when investor confidence is high
Want to be low (undervalued)
Inversely related to inflation
Dividend discount model (DDM)
how companies with stable growth are priced, related stock's current price to present value of all expected future dividends
Assumes an indefinite stream of dividend payments
current dividend(1+g)/r-g = expected dividend/r-g
Investment quality assessment
Preferred dividend coverage ratio: margin of safety for preferred dividends, amount of money a firm has to pay dividends to preferred shareholders
Higher ratio = company has little difficulty in paying preferred dividends, calculated the last 5 years
Equity/book value per preferred share: minimum value is at least two times the dollar value of assets that each preferred share would be entitled to at liquidation
Dividend payments: continuous?
Credit assessment: rating?
Portfolio approach
creating a diversified portfolio that allows investors to reduce risk without decreasing expected returns
Diversification
strategy that combines a variety of investments in a portfolio with aims to reduce investor’s risk of any single security
More diversified = closer to mirroring the market
Capital gain
selling a security for more than its purchase price
Cash flow
any income derived from a security in the form of interest payments or dividends
Expected return
expected cash flow + expected capital gain divided by beginning value
Rate of return/yield
returns expressed as a percentage
Return % = (cash flow + (ending value - beginning value)/beginning value x100
Portfolio rate of return = (equity portion x return) + (fixed income portion x return)
Percentage of return is also called annual rate of return
Holding period return
transactional rate of return that takes into account all cash flows and changes in value over time, can be greater or less than a year
Ex ante
expected returns, use to determine where funds should be invested
Can expect t-bill rate plus a certain performance percentage related to risk
Ex post
actual historical returns
Risk
likelihood that the actual return will be different from actual return
Risk/return scale: t-bills, bonds, debentures, preferred shares, common shares
T-bills have zero risk
Types of risk
Inflation
Business
Political
Liquidity
Interest rate
Foreign investment
Default
Systematic
Non-systematic/specific
Inflation rate risk
risk that inflation will reduce future purchasing power and real return
Business risk
risk that a company's earnings will be reduced as a result of business operations (labour strike, new products, competition)
Political risk
risk of unfavourable changes in government policies, general instability associated with investing in a particular country
Liquidity risk
risk that an investor will not be able to trade a security quick enough because opportunities are limited
Interest rate risk
risk that changing interest rates will adversely affect an investment, rising rates = falling value
Foreign investment risk
risk of loss resulting from an unfavourable change in exchange rates/drop off of liquidity/large bid-ask spreads
Default risk
risk that a company will be unable to make timely interest payments or repay principal amount upon maturity
Systematic risk
risk associated with investing in each capital market, cannot be diversified away
Non-systematic/specific risk
risk that the price of a specific security or group of securities will change in price to a certain degree or different direction from market
Can be reduced through diversification -> eliminated by buying a portfolio of shares that consist of all stocks in index
Standard deviation
percentage gives investor an indication of the risk associated with a security or portfolio
Commonly applied to portfolios and individual securities
Past performance is used to determine a range of possible future outcomes (more volatile price = larger range)
Greater deviation = greater risk
Beta
links the risk of securities to the market as a whole
Measures the degree to which securities tend to move up or down with the market
Greater beta = greater risk
Calculating rate of return in a portfolio
calculate return generated by each security and calculate the weighted average return on all securities
*equation
Combining securities in a portfolio
Correlation
Portfolio beta
Portfolio alpha
Correlation
statistical measure of how the returns on two securities move together over time, how a change to the value of one can predict the change in value of another
Perfect negative correlation: when one falls and other rises, allows for a positive return with little risk (only systematic), maximum gain from diversification
Portfolio beta
measures fluctuation in returns driven by changes in the stock market
Equity that moves up or down to the same degree as the stock market has a beta of 1, moves up more >1, moves down more <1
Most portfolio betas indicate a positive correlation between equities and the stock market
Industries with volatile earnings (cyclical) tend to have higher betas and defensive industries tend to have lower betas
Portfolio alpha
excess return due to skill of the advisor of manager in picking securities that outperform
Active investment strategy
goal is to outperform a benchmark portfolio on a risk-adjusted basis, compare performance of a portfolio to an appropriate benchmark
Bottom up analysis: focus on individual stocks
Top down analysis: study of broad macroeconomic factors, then industry-specific factors, then company specific factors to assess value of stock
Passive investment strategy
tend to replicate the performance of a specific market index
Indexing: buying and holding a portfolio that matches the composition
Buy and hold: securities markets are efficient, manager believes it is not possible to identify stocks as under or overpriced
Equity manager styles
Growth
Value
Sector rotation
Growth manager style
focus on current and future earnings (specifically EPS) of individual companies, will pay more if growth potential warrants higher price
Lower dividend yield, securities are turned over more often
Risks:
If EPS falters, can cause large percentage price declines
High portfolio volatility
Highly vulnerable
Characteristics:
High price to earnings
High price to book value
High price to cash flow
Based on expectations -> focus on long term investments, avoid paying too much, greater potential for capital appreciation
Value manager style
focus on stocks that are perceived to be trading for less than their value, bottom-up stock pickers with a research-intensive approach
More successful in inefficient markets, price may be low for a good reason in efficient markets
Risks:
Lower annualized standard deviation
Lower historical beta
Low stock price
Characteristics:
Low price to earnings
Low price to book value ratio
Low price to cash flow ratio
High dividend yield
Produces total returns similar to growth but with a higher current dividend yield and less portfolio volatility, performs best in down markets
Requires patience: long term investment horizons, ignore short term fluctuations
Sector rotation manager style
focus on analysing prospects for the overall economy, invest in sectors expected to outperform
Identify the current phase of the economic cycle, direction, and various sectors affected
Buy large cap stocks to maximize liquidity
Risks:
High volatility caused by industry concentration
Investors may significantly underperform the market benchmark, high turnover
Individual company stocks get overlooked -> picked stocks may not be representative of entire sector
Concerned with trying to outperform the market averages (S&P index)
Most basic industry rotation strategy involves shifting between cyclical and defensive industries
When stock prices fall: cyclical stocks fall faster, defensive fall slow and help the investor to preserve capital
Fixed income manager styles
Term to maturity:
Short term: t-bills and <5 year bonds, less volatile to interest rates
Medium term: 5-10 years, mortgage funds
Long term: >10 years
Credit quality: lower quality = higher yield
High yield bonds: non-investment grade/junk bonds, face greater credit risk, mature in less than 3 years
Lower rated bonds have less liquidity than government issues
Interest rate anticipators:
Anticipate a decrease in rates = extend average term on bond investments
Form of duration switching: anticipate falling interest rates = sell lower duration bonds and replace with higher duration for higher capital gains
Works best when yield curve is normal (wide gap between short and long term rates)
Portfolio management
analyzing client’s personal and financial information to determine an asset mix that best suits them (cash, fixed income securities, equities)
Selection of securities based on their interaction with each other and contribution to the portfolio
Portfolio management process
Objectives and constraints
Investment policy statement
Asset mix
Select the securities
Monitor client, market, and economy
Evaluate portfolio performance
Rebalance
Investment objectives
Safety of principal: assurance that client's initial capital will remain intact
Short term bonds and t-bills have a very high degree of security
Income: regular series of cash flows received from debt and equity securities
Maximize rate of income return = give up safety when purchasing corporate bonds or preferred shares
Growth of capital: profit generated when securities are sold for more than cost to buy
(Secondary):
Liquidity: nearly always buyers, important for investors who need money on short notice (sell within one business day)
Tax minimization: tax treatment of returns influences the choice of investments
Securities and their investment objectives
Short term bonds: best safety, very steady income, very limited growth
Long term bonds: next best safety, very steady income, variable growth
Preferred shares: good safety, steady income, variable growth
Common shares: least safety, variable income, most growth
Types of equities
Conservative: low risk, high capitalization, predictable earnings, high yield, high dividends, lower price to earnings ratio, low volatility
Growth: medium risk, average capitalization, potential for above average growth in earnings, aggressive management, lower dividends, higher price to earnings ratio, higher volatility
Venture: high risk, low capitalization, limited earnings, no dividends, low significance of price to earnings ratio, short operating history, high volatility
Speculative: max risk, short term, max volatility, no earnings, no dividends, no significance of price to earnings ratio