1/157
Looks like no tags are added yet.
Confederate
an actor that works for the experiment but the other people doesn't know
Diffusion of Responsibility
Not my problem not my responsibility because many other people were around that could have also done this
Pluralistic Ignorance
Ambiguous situation (Maybe it's not really an emergency)
Darley and Lantane 1967 - Seizure
As more people are present the less someone will come out because you feel that someone else would come out to help
Lantane and Darley 1968- The smoke filled room
they were in groups of 3
75% of them when they were alone left the room to go and get help
38% of them reported the smoke when they were in groups of three
When they were in groups of three, they made themselves hat there is no danger is because they tricked themselves because everyone else was calm
-THEY DON’T REALIZE THAT THE REACTION OF THE OTHER PEOPLE AFFECTED HOW THEY REACTED
Hartshorne and May 1928
They set up opportunities for the students to dishonest things (like cheating etc…)
These situations don't really tell you what these would actually do
PERSONALITY IS SURPRISLY BAD AT PREDICTING BEHAVIOR
Triplett- 1898
He made a machine with two fishing tools and reels in the fishing line as fast as they can.
One instance the participant was alone spooling in the line and then them with someone else also doing the same thing.
The results were that they did better/faster whenever someone else was there
In further research, they also found that some people did worse whenever people are around
Facilitation
making performance better
Zajons’s Theory of Social Facilitation
An audience enhances the emission of the dominant responses
Why does Social Facilitation happen?
Other people cause an arousal by the mere presence
We are worried about being judged by other on our performance- THIS IS CALLED EVALUATION APPRENHENSION
Evaluation Apprehension
We are worried about being judged by other on our performance
Variable
something that can differ between individual or groups
Independent variable
what we deliberate change (manipulate) in an experiment
Dependent Variable
what we measure in an experiment to see if it is affected by the independent variable
Theory
A set of related propositions intended to describe some aspect of the world; a high-level framework that a high-level framework that guides scientific thinking and predictions
Hypothesis
a prediction about what will happen under particular circumstances; a specific prediction about the results of a particular study
Population
the (usually very large) group you want to learn something about
Sample
The (usually much smaller) group you actually study; you generalize from the sample of the population
Observational Research
(its like a snapshot-doesn't really tell us about the why)
Naturalistic Observation
Archival Research
Case Studies
Surveys
Correlational Research
Measuring two or more variables and seeing if there is a relationship between them
Self-Select
participants bring pre-existing differences in extroversion, or marital status, or mood, or whatever, to the study. ‘
The researcher does not control these differences
The reverse Causation Problem
The problem that could go either way
One Exception
Longitudinal Studies- Based on time
The third variable
Something else independently cause the other two variables
The Solution of Correlational research
Experimental Research
Experimental research
Randomly assigns people for different conditions which then lead to elimination of self-select
Extraneous variable
things that randomly differ between different participants (individual differences) or different runs of the same study (chance variation)
Random assignment
Randomly determining which particpants are exposed to which version/condition of the study
random sampling
Randomly deciding who participates in the study at all
Confounding variables
Things that systemically differ between experimental conditions and introduce alternative explanations for results
Between subjects
divide sample into separate group each group and each groups get one experimental conditions
Within subjects
each participants gets all experimental conditions and serves as their own control/comparison
Clever Hans
Clever Hans was a horse that gained fame in the early 20th century.
He was claimed to have the ability to perform complex mathematical calculations and answer questions by tapping his hoof.
Investigations revealed that Hans was actually responding to subtle cues from his trainer and the audience.
This phenomenon became known as the Clever Hans effect or the "Horse of Mr. von Osten."
Clever Hans demonstrated the power of observation and unintentional cueing in animal behavior.
The case of Clever Hans led to advancements in animal psychology and the study of animal cognition.
Single Blind Research
Participants aren't usually told the hypothesis until after the study is complete so that is doesn't changed how the participants acts
Double- Blind design
the person actually running the study also does not know what condition the participant is in, or the hypothesis being tested
External validity
Definition: External validity refers to the generalizability of research findings to the real world.
Importance: It ensures that research findings can be applied to a broader population or context.
Internal validity
refers to the extent to which a study accurately measures the cause-and-effect relationship between variables.
Descriptive statics
measures of central tendency and variance
Inferential statistics
Statistical significance test and effect sizes
Measures of Central Tendency
Mean-the average score on a variable
Median- the middle score on a variable
Mode-Most common score on a variable
Measure of Variance
Range and standard deviation
Inferential Statistics
Test is Statistical Significance- are the observed results likely to be due to random chance
Cohen's D
mean difference divided by the standard deviation
Direct Replication
exactly recreates the study
Conceptual replication
Uses different operationalization of the same concepts- helps to make us make theories
An example of synthesis
social facilitation
The Asch Conformity Experiment
Aimed to study conformity and social influence
Participants shown a line and asked to match it with one of three comparison lines
Confederates purposely gave incorrect answers
Results showed that participants conformed to the incorrect answers of the majority
Conformity rates varied depending on group size and unanimity
Demonstrated the power of social pressure and the influence of group norms
Informational Social Influence
Actual coming to believe that the group is right ( they must know something that I don’t)
Normative Social Influence
Going along with the group to avoid rejection/ridicule ( knowing that they are wrong but doesn’t want to cause waves)
In the modified Asch study - What did he find out?
As you break the unanimous consensus in the groups frees the participants to say what they really want to say
The door in the face Technique/ Reciprocal Contention
Definition: A persuasive technique involving making an extreme initial request followed by a more reasonable request.
Steps:
Start with a large, unreasonable request that is likely to be rejected.
After the initial rejection, follow up with a smaller, more reasonable request.
That’s Not all Technique
A persuasive technique where additional benefits or features are offered to enhance the perceived value of a product or service.
Purpose: To create a sense of urgency and increase the likelihood of a positive response from the audience.
Examples: "Buy one, get one free!" or "Order now and receive a free gift!"
The Norm of Reciprocity
A norm dictation that people should provide benefits to those who benefits them
Foot in the Door Technique
Asking someone to do something trivial before asking a bigger favor
Mostly common in cults- Jim Jones did it gradually
The Milgram Experiments
The main premise is that monsters are usually regular people
The Milgram Experiments
If the learner answers wrong the participants is supposed to deliver a shock
The Milgram Experiment- 2nd Variation
Voice feedback-You can only hear the person getting shocked
The Milgram Experiment-3rd variation
Proximity- Placed the confederate right in front of the leaner where they can see the person getting hurt
The Milgram Experiment- 4th variation
Touch Proximity- The “teacher” had to force the person hand on the shocker
The Milgram Experiment-7th Variation
Experiment Absent- The authority figure was taken out of the room and the experimenter was giving the orders by the phone (Decreased obedience the most)
The Milgram Experiment- 10th Variation
Office Building- They took away the prestige of the experiment being held at Yale but the obedience was still high
The Milgram Experiment- 15th Variation
Contradictory Experiments- Two different experimenters are saying “I can’t do it anymore” and another is saying “we can do it” (NO ONE FINISHED THE EXPERIMENT)
The Milgram Experiment-17th Variation
Two Rebels- Two confederates went against modeling of how to disobey
The Milgram Experiment- 18th variation
Peer Administrators- The participant was told to tell someone else to push the button to give the shock
Had 90% obedience
They had no emotional connection because someone else was pushing it
Sheridan and King 1972-Puppies
The participant had to shock the puppies every time the puppy did something wrong (The experiment was impossible for the dog to get right)
Agentic State
a person comes to view themselves as the instrument for carrying out another person's wishes, and they therefore no longer see themselves as responsible for their actions
Engaged Followership
The participants obeys because they accept the goals of the experimenter as valid, and word toward those goals, even if it is stressful to do so
The Abu Ghraib Scandal
The soldiers are doing thus because they are believing that they are being of assistances and helping the cause
They are doing this because of engaged followership
Groupthink
Faulty thinking by members of highly cohesive groups in which the critical scrutiny that should be devoted to the issues at hand is subverted by social pressures to reach consensus
When is groupthink most common with?
Groups usually do groupthink when they have directive leaders
Groups
Makes riskier decisions than the individuals
Groups makes more extreme decisions than individuals
whichever way the individuals are leaning the groups chooses that
Groups polarization
The tendency for groups decisions to be more extreme than those made by individuals, what ever the group is leaning more towards is the direction they go in
The Persuasive Arguments Account
Exposure to additional arguments in favor of one’s preexisting opinion strengthens that opinions
The Social Comparison Account
Compare self to others with the drive to be better than others
The Wisdom of Crowds
Each answer must be given individually
Errors must be random, not systematic
Traveling Salesman Problem
A way to connect all the dots in the shortest line length possible
Find the shortest possible route that a salesman can take to visit a set of cities and return to the starting city.
.
Deindividuation
A reduced sense of individual identity accompanied by diminished self-regulation that can come over people when they are in a large group
Mob Mentality
Groups has a mind of their own
These individuals wouldn’t normally do this by themselves
Deindividuation and the Internet
People can hide behind anonymity and say things that they would never say themselves in person
The ABCs of Attitudes
Affect- Emotions and feelings
Behavior
Cognitions-Information and knowledge
The Mere Exposure Effect
The idea that repeated exposure to a stimulus, such as an object or person, leads to greater liking of the stimulus
Zajonc- Mere Exposure-1968
Repeated exposure to a stimulus increases liking or preference for it.
Flashed multiple Chinese characters and showed them a different amount times
The ones that were showed the most was the one most people chose/liked
Familiarity breeds liking: Familiarity with a stimulus leads to positive evaluations.
Implicit learning: Mere exposure effect operates at an unconscious level.
Cognitive Dissonance Theory
The inconsistency between a person’s thought, sentiments, and actions creates an aversive emotional and physiological state (dissonance) that leads to efforts to restore consistency
Cognitive Dissonance Theory in the Lab
Sometimes shifts our feeling to makes believe what we are feeling
Cognitive dissonance- Hazing
Control-No initiation
Mild initiations- Read a list mildly embarrassing sexual words
Severe initiation- Read a list of obscene words and two sexually explicit passages to a male experimenter
They had conflicting thoughts of like they went through hell to get into this club
Self Perception Theory
Infer our won attitudes from our behaviors
It is how change what we believe ourselves
Why Self Perception Theory different from Cognitive dissonance
Cognitive Dissonance is physiological
Choice Blindness
We don’t notice when something is changed
If the world tells we made this choice and we just go with it
Persuasion
Attempts to change a person’s beliefs, attitudes, or behaviors
The Elaboration Likelihood Model
A model of persuasion maintaining that there are two different routes to persuasion: the central route and the peripheral route
The peripheral route
source expertise, attractiveness, etc
The Central Route
quality/ strength of the argument
Sleeper effect
An effect that occurs when a persuasive message from an unreliable source initially exerts little influence but later causes attitudes to shift
Need for Cognition
Enjoyment of deep thinking, problem-solving, etc
Attribution
Can be internal (dispositional) or external( situational)
Attribution Theory
A set of concepts explaining how people assign causes to the events around them and the effects of these kind of casual assessments
The Covariation Principle
The idea that behavior should be attributed to potential causes that occur along with the observed behavior
Consensus
Whether most people would behave the same way or differently a given situation
Distinctiveness
Whether a behavior is unique to a particular situation or occurs in many or all situations
Consistency
Whether an individual behaves the same way or differently in a given situation on different occasions