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Internet
An international public network that connects millions of users to private networks
World Wide Web
A series of Web servers, connected computers, that store web pages, electronic documents
Transmission Control Protocol (TCP)
A communications standard that enables application programs and devices to exchange messages over a network
Internet Protocol (IP)
The numeric address for a computer connected to the internet
Hypertext Transfer Protocol (HTTP)
The communications standard for transmitting webpages over the internet
Hyperlinks
A word, phrase, or image that connects to webpages
Internet/Web Standard Organizations
Organizations that develop Web Standards and guidelines necessary to advance the growth and development of the internet
Uniform Resource Locator (URL)
A unique address for a webpage
What does a URL consist of?
A domain name, top-level domain designation, and the path to a specific page
Protocol
A technical standard or rule for submitting data
Domain Name
The text version of a computer’s numeric IP address
Top-Level Domain
A designation that indicates the type of organization or general domain for which the domain name is registered
E-Commerce
A wide selection of online business activities, including consumer shopping, investing, and transactions made within a company
Types of E-Commerce
Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C)
Transfer Rate
The speed that data is sent from one device to another (measured in bit per second, bps)
Mbps
Megabits per second, millions of bits per second
Kbps
Kilobits per second, thousands of bits per second
Broadband
High-speed data transmission over a communication channel that can transmit multiple signals at one time
Digital Subscriber Line (DSL)
A digital line that transmits at fast speeds on standard copper telephone wire
Cable Television Line (CATV)
A line that is connected to a cable modem, through which data can rapidly travel
Fiber to the Premises (FTTP)
Requires a fiber optic cable and a permanent physical location for the internet and router to produce high-speed internet access to homes and businesses
Satellite
Using a satellite dish that communicates with a satellite modem to produce high-speed wireless internet
Mobile Internet Access
Mobile devices use an internal antenna or wireless card to connect to the Internet, hotspot, or wireless provider’s network.
3G (Third Generation)
Standards for mobile communications that support smartphone and laptop communications, such as speech and data services
4G (Fourth Generation)
Standards for mobile communications that improve on 3G standards by supporting gaming and streaming multimedia
Internet Service Provider (ISP)
A business that has permanent internet connection and provides internet connections to individuals and companies
Regional ISP
Provides internet access for customers in a specific geographic area
National ISP
Provides internet access in most major cities and towns nationwide
Web Browsers
An app or program that requests, downloads, and displays webpages stored on a web server
Search Engine
A web-based search tool that locates a webpage using a word or phrase found in the page
Search Directory
A human-driven categorized online index that builds its webpage using human interaction
Portal
A website that offers a starting point for accessing information
Types of Websites
Personal, Organizational, and Commercial
Markup Languages
A coding system that uses tags to provide information about the appearance, structure, and formatting of a document
Hypertext Markup Language (HTML)
A markup language that creates webpages
Cascading Style Sheets (CSS)
A document, or style sheet, that uses rules to standardize the appearance of webpage content by defining styles for elements
Scripting Languages
Programming languages used to write short programs called scripts
Text Editor
Software used to create plain (ASCII) text files
HTML Editor
A text editor used to enhance special features that are used to easily insert HTML tags and their attributes
WYSIWYG Editor
Another term used for web development tools, such as Dreamweaver
Integrated Development Environment (IDE)
A professional-strength web development tool to create and manage complex, interactive, and animated webpages (ex. Microsoft Visual Studio)
Web Template
A predesigned model that can be customized for fast website or webpage development (ex. Wix)
Contact Management System (CMS)
Software that provides website creation and administrative tools for managing web content and development (ex. Wordpress)
Intranet
A private network within a large organization that uses Internet and Web technologies to share information among members, employees, and partners
Creative Roles
Roles that focus primarily on the look and content of the website
Technical Roles
Roles that focus on the website’s technology, functionality, and security
Oversight Role
Roles that focus on the managerial, administrative, or marketing/customer service-related issues
Responsive Web Design (RWD)
A design strategy used to create websites that adjust layout and content to the device and screen displaying webpages
Advantages of Web Publishing
Currency, interactivity, Cost, and Delivery
Currency
The ability to update pages quickly and inexpensively
Connectivity
The ability to instantaneously distribute and share content widely
Interactivity
Allows for data and resource sharing, such as communication and comments
Cost
Updating a webpage is more cost effective than print
Delivery
Enables the fast and inexpensive distribution of information published on the internet
Goals (Information Design)
The results that you want your website to accomplish within a specific timeframe
Objectives (Information Design)
The methods used to accomplish the website’s goals
Demographic Characteristics
Explains who your website’s visitors are (ex. Gender, age group, education level, income location)
Psychographic Characteristics
Explains why visitors might want to access your website and how they would interact with it (social group affiliations, lifestyle choices, purchasing preferences)
User Needs
Website testing, publishing, and maintenance done to ensure the website meets what the users need and fall within your resources
Display Resolution
Page elements display differently at different resolutions
Home Page
Establishes the website’s visual identity and answers the Who, What, Where, and Why questions
Underlying Page
Includes the same elements of the home page
Landing Page
Appears when the visitor reaches a website by clicking a link, advertisement, or search result
Two Categories of Image Files
Bitmap (Raster) and Vector
A ______ site structure organizes webpages in a specific order
Linear
Linear or Tutorial Website Structure
Presents information in a specific order (Sequential, historical, or chronological)
Hierarchical Structure
Organizes information into categories and subcategories
Dynamically Generated Web Content
Content that updates periodically and can be triggered by an event
Bitmap (Rastor)
Image files that consist of a series of individual pixels
Vector
Image files that consist of a series of separate drawing objects
User-Based Navigation System
Link pages based on visitors’ needs and Understands how visitors will use your website
User-Controlled Navigation System
Allow visitors to move around the site in a manner they choose and provides different types of navigation elements
Text links
Hyperlinks based on a word
Relative URL
Points to another location relative to the current location
Absolute URL
Points to another location specifying the protocol, server, path name and file name
Hidden Links
Links collapsed or hidden by default
Image Maps
An image that contains hotspots that are created WYSIWYG editors or image mapping software
Breadcrumb Trails (Location)
Static and show where the page is located in the website hierarchy
Breadcrumb Trails (Path)
Dynamic and show the path that the user has taken to arrive at a page
Site Map
Summary page of links to major pages at the site
Levels of Navigation
Primary, Local, Contextual, and Adaptive
Balance
The harmonious symmetrical (centered) and asymmetrical (off-balance) arrangement of elements
Proximity (Closeness)
A design element associated with balance where webpage elements are arranged prioritizing closeness
How is proximity accomplished?
By placing related elements close together and using white space to separate unrelated elements
Visual Identity
The combination of design elements identified with the website and its publisher
Types of Formatting
Inline, Internal, and External
Page Layout
A standardized and consistent layout fosters a sense of balance and ensures visual consistency
Layout Grids (Fluid & Responsive)
Positions content on a page using an underlying structure of rows and columns
Fluid Grid Layouts
Based on a percentage of the screen
Responsive Grid Layout
Use a combination of percentages and fixed limits
Tables
Arrangement of cells in rows and columns to organize data
Typography
The appearance and arrangement of type
Typography consists of ________
Typefaces, Styles, and Size
Two Kinds off Font Size
Relative (used for the web and measured in em & ex) and Absolute (used for print and measured in points, picas, inches, centimeters, and pixels)
Typography Tips
Primary Colors
Red, Yellow, Blue
Secondary Colors
Orange, green, and violet
Warm Colors
Colors associated with activity and power
Cool Colors
Colors associated with tranquility and detachment