jmc final

What are media platforms?

Broadcast, print, online

What are media professions?

Journalist, PR Practiotioner, Advertising Copy Writer

What are the primary functions of media?

Inform, Persuade, Entertain

Advertising has another function - REMIND

For whom are media messages crafted?

Target audiences

How do we discover what audiences want?

Through research - demographic & psychographic

What do we know about modern audiences?

Participatory audiences - Roles between producer and consumer is fluid

Brevity?

Rule No. 17 - Omit needless words

How is conciseness different from brevity?

Concise Brief AND complete - Brevity Just short

What is the natural order of English language?

SVO

What is the difference between concrete & abstract?

Concrete puts picture in your head

Less likely to misunderstand each other

Abstract are broad ideas

What graphic device illustrates that difference?

Abstraction ladder

Most media writing should be at what grade level?

8th grade

What's one device for measuring grade level?

Gunning-Fog Index

Online tool

What is a quote? A paraphrase?

Quote - Direct

Paraphrase - Your wording

How are quotes punctuated?

Quotation marks

When should quotes be used?

When something is said uniquely

What is the preferred verb of attribtution?

Said

What must a media writer do at the start of any interview?

Introduce yourself

What is considered the gold standard for an interview? Why?

In person because you can get information from setting, body language

What is an open-ended question? When should it be used?

Question used to get people talking

Sometimes just a statement - Tell me more.

What is a close-ended question?

One answer

Which of Gaylord's five majors has "to inform" as a primary mission?

Journalism

What are interest elements (aka news values) and how do media writers use them?

Impact - How many people effected

Timeliness - New

Proximity - How close to us

Conflict

Prominence

Novelty

Human Interest

Currency

What are the most important interest element?

Timeliness and Impact

What do you call the beginning of a piece of journalistic writing?

The lead

What is the purpose of a lead?

Draw reader in and summarize information in a compelling way

What is the lead for a hard news story called? Why?

Summary lead - It gives the most important information from the audience's point of view first

What are the elements of such a lead?

Number of sentences: One complex

Words: 25-30

Proper nouns: Only use if everyone knows them - prominent person

Where does the time element usually go in a summary news stories?

climax, cause, effect

where does attribution usually go in a summary news lead?

at the end

what are the 4 c's of good broadcast writing

clear

concise

correct

colorful

what is the preferred verb tense for a broadcast news lead

present or future

What do you call the extra part of a lead that expresses why this is unique or special?

Hook

What is the second paragraph in a news story called?

Amplification paragraph

What is the role of the second paragraph in a news story?

Adds on to the lead paragraph and summarizes what you already said - Tell more about the lead

What kind of a sentence is a typical broadcast news lead?

SIMPLE because easy to read and understand

How many words is a typical broadcast lead?

Under 20 words

what is the format for a broadcast news story

dramatic unity

what is included in a dramatic unity story

climax + cause-effect

What is the preferred tense for a broadcast news story? Why?

Present because it tells audience what is happening NOW

Also present perfect or present progressive

How do most broadcast stories end?

Kicker - A take-away that helps you remember the story

What are the three main objectives of advertising?

Inform

Persuade

Remind

What is the AIDA formula?

A - Attention

I - Interest

D - Desire

A - Action

What is an appeal?

How advertisements hook people

What are the two main kinds of appeals? When is each best?

Emotional - Psychological + Social elements

Rational

What is the advertising situation?

What is the adveristing objective?

What is the creative brief? (AKA copy platform)?

Who are the fathers of public relations?

Ivy Lee - Invited reporters and answered their questions

Edward Burneiss - Using tools of mass persuasion, got people to get involved in WW1 and piece-time

What 2 kinds of audience does a PR practitioner have?

External - Alumni, donors, football fans, vendors

Internal - People in OU community

Why would a PR practitioner send a news release?

News release goes to a lot of journalists Journalists are TARGET AUDIENCE

What is a news pitch and how many journalists get it?

Specific story that goes to just one journalist

What is the writing format best suited for telling stories?

Narrative writing???

What are its elements?

Scenes:

Character Goals

Conflict

Resolution of Conflict

Setback

New Goal

Entertainment is a main goal of what media?

Film & TV

Entertainment is a main goal of what kind of journalism?

Feature writing

Most feature stories focus on which news value (interest element)?

Human element - People

How is a feature lead different from a news lead?

Scene or anecdote lead

What is a "nut graf"?

Gives a summary of the anecdote lead that widens the story from the lead

Falls typically in the 5th paragraph

What is the basic component of fiction writing?

Scene structure

Story is not about events; what is it about?

Human interest - People

What do you call a feature story about a particular person?

Profile

What do writers call small, specific detail?

Color

Which is more important to describe -people, places, or actions?

People

What goes in the first line of a cutline? What verb tense should be used?

First line - What the picture shows

Tense - PRESENT tense

What is the tense for the main verb in a headline about a past event?

PRESENT