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Emotion
Temporary state that motivates adaptive (will help achieve your goals) behavior and causes relevant cognitive and physiological changes
World (exists), perceive a situation, assign a value to it, motivate an action (based on high value/salient situations)
Cycle of emotion
Moods
Raising or lowering the thresholds for negative or positive emotion states; not linked to specific events; may be internally-generated; long-lasting (climate)
Emotions
Immediate response to (or anticipation of) goal-related event; short-lived (weather events)
Building blocks of an emotion
Cognitive change, physiological change, action tendency, communicative signal, feeling
Cognitive change
Prioritizes cognitive resources to focus on relevant situation
EX: Positive and negative emotions (attention and associations)
Negative emotions/affect
Narrow attention; narrow associations
Positive emotions/affect
Broaden attention; broaden associations
Physiological change
Prepares brain and body for appropriate action (hormones, autonomic nervous system, etc.)
EX: Challenge vs. threat construals
Threat
Striving for a difficult goal; construe yourself as NOT being able to achieve the goal; avoiding failure; heart pumps harder and faster, but arteries CONSTRICT; reduced blood flow to periphery
Challenge
Striving for a difficult goal; construe yourself as being ABLE to achieve the goal; approaching success; heart pumps harder and faster, and arteries dilate to accommodate blood flow; increased blood flow to periphery supports action; flow state
Action tendency
Makes goal-oriented behavior more likely, automatic, rapid (different stimuli can elicit different responses); flexibility and context specificity (emotion intensity) determine action
EX: depends on intensity of emotion and available options; fear from state of distress to freeze, flight, or fight
Communicative signal
May cause facial, vocal, bodily, and/or verbal displays that convey intentions and state to other people
EX: At peak intensity, emotion collapses through our faces, can't tell happy versus sad
Feeling
Colors subjective conscious experience; tell us how we're doing, goal-wise, allowing cognitive elaboration so we can choose best action; pleasant/unpleasant to ensure behavior
EX: Valence and arousal
Valence and arousal
Emotional states are most commonly constructed along which two dimensions?
In the two-dimensions of emotional states, what is on the y-axis?
High and low arousal
In the two-dimensions of emotional states, what is on the x-axis?
Positive and negative valence
Negative, high arousal
Anger and fear
Positive, high arousal
Playfulness, happiness
Positive, low arousal
Love, contentment
Negative, low arousal
Sadness, disgust
High arousal
Surprise
Low arousal
Boredom
Appraisal
Synonym for construal
Construal
What determines your emotion state
Ways construal determines your emotion state
Is the focal event in the past, present, or future?
How relevant is this situation to me and my goals? (determines intensity of emotion state; determines how much cognitive and physiological resources you give)
Is the situation good or bad for me and my goals?
What caused this situation? (what or whom should I act upon; what about my behavior needs to change?)
Am I able to act? (what actions can I take; how successful is my action likely to be?)
Assign a value to it and motivate an action
Between what stages in the cycle of emotion do emotions guide our behavior to achieve our goals?
Emotion regulation
Not all emotion states are desirable all the time (cycle of emotion repeats/builds on itself)
Reappraise the situation (change construal), suppress the emotion (change the components of the emotion), change the situation
Emotion regulation strategies
Perceive a situation
What does reappraising the situation (change construal) fall under in the cycle of emotion?
Assign a value to it and motivate an action
What does suppressing the emotion (change components of the emotion) fall under in the cycle of emotion?
World
What does change the situation fall under in the cycle of emotion?
Reappraise the situation and change the situation
What is the best way of regulating emotion (changing emotion)?
Suppress the emotion (change the components of the emotion)
What is the worst way of regulating emotion?
Attitudes
Stable evaluations (good/bad) of people, objects, ideas, etc.
Emotion; attitudes
What is a temporary state? What is a stable evaluation (remains with your life and is elicited when relevant)?
Origins of attitudes
Emotions the object has elicited in the past (conditioning), beliefs about object's instrumentality (is it useful), previous behavioral experiences with the object (lots of experience with something makes attitude automatic and accessible)
High arousal
Is highly affective high or low arousal?
Low arousal
Is highly cognitive high or low arousal?
Sleeper effect
People sometimes remember a message longer than they do information about the message source; in this manner, information from a low-credibility source sometimes becomes more persuasive with the passage of time
Play
Having fun; undirected exploration of environment, social world, ideas (rough-and-tumble play, imaginary play, social play, humor)
Cognitive change, physiological change, action tendency, communicative signal, feeling
Building blocks of play
Cognitive change (play)
Broadened associations; novel connections
Physiological change (play)
Increases pain threshold, decreases stress hormone, increase in abdominal pressure (and decrease cardio output)
Action tendency (play)
Unpredictable, inefficient, asymmetric, awkward movements
Communicative signal (play)
Play signals like laughter
Feeling (play)
Having fun (hyper)
Functions of mammalian play
Develop physical and mental strength and skills; practice adult behaviors (fighting negotiating resources and status; hunting chasing, catching, killing); develop social skills (reading intentions of others); settling disputes; social bonding; learn aggression inhibition; stress inoculation (giving some stress to prepare you for adulthood)
Primacy effect
If speeches are given back to back and there will be a delay before people have to make up their minds, the first speech is more persuasive
Recency effect
If there is a delay between speeches, and people make up their minds right after the second one, it is better to give the last speech
More
An audience that is distracted will be MORE or LESS persuaded
Attitudes
Evaluations of people, objects, and ideas
Cognitive, affective, behavioral
What are the three components that make up a person's attitude?
Cognitively based attitude
An attitude based primarily on people's beliefs about the properties of an attitude object
Affectively based attitude
An attitude based more on people's feelings and values than on their beliefs about the nature of an attitude object
Classical and operant conditioning
What are the two forms of conditioning that affect affectively based attitudes?
Classical conditioning
Phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus
Operant conditioning
Phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they are followed by a reward or punishment
Behaviorally based attitude
An attitude based on observations of how one behaves toward an object (self-perception theory; past experiences)
Explicit attitudes
Attitudes that we consciously endorse and can easily report; rooted in recent experiences
Recent experiences
Explicit attitudes are rooted in
Implicit attitudes
Attitudes that exist outside of conscious awareness (involuntary)
Childhood experiences
Implicit attitudes are rooted in
Attitude accessibility
The strength of the association between an attitude object and a person's evaluation of that object, measured by the speed with which people can report how they feel about the object; particularly a good predictor of behavior when it is spontaneous
Higher accessibility
More likely spontaneous behavior is consistent with attitude
Theory of planned behavior
The idea that people's intentions are the best predictors of their deliberate behaviors, which are determined by their attitudes toward specific behaviors, subjective norms, and perceived behavioral control
Attitudes toward specific behaviors, subjective norms, and perceived behavioral control
According to the theory of planned behavior, behaviors are determined by
Better predict behavior
More specific attitudes
Subjective norms
People's beliefs about how others they care about will view behavior in question
Behavioral control
Intentions are influenced by ease with which one can perform behavior
Spontaneous behavior
In the moment decision
Deliberative behavior
Taking time to make a decision
Cognitive dissonance theory
The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes
Persuasive communication
A message advocating a particular side of an issue
Yale attitude change approach
The study of the conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on the source of the communication, the nature of the communication, and the nature of the audience
Source of communication, nature of communication, and nature of audience
What did the yale attitude change approach focus on?
Elaboration likelihood model
A model explaining two ways in which persuasive communications can cause attitude change
Centrally and peripherally
What are the two ways in which the elaboration likelihood model says persuasive communications can cause attitude change?
Centrally (elaboration likelihood model)
When people are motivated and have the ability to pay attention to the arguments in the communication
Central route to persuasion
When people have both the ability and the motivation to elaborate on a persuasive communication, listening carefully to and thinking about the arguments presented
Peripherally (elaboration likelihood model)
When people do not pay attention to the arguments but are instead swayed by surface characteristics
Peripheral route to persuasion
When people do not elaborate on the arguments in a persuasive communication but are instead swayed by more superficial cues
Personal relevance
Motivation to pay attention to arguments is affected by
More central route
Greater motivation/personal relevance means
More peripheral route
Less ability (to pay attention to arguments) means
Central route
A new attitude is more likely to be maintained when persuasive communication takes the
Fear-arousing communication
Persuasive message that attempts to change people's attitudes by arousing their fears; only works when paired with ways to reduce fear
Heuristic-systematic model of persuasion
An explanation of the two ways in which persuasive communications can cause attitude change: either systematically processing the merits of the arguments or using the mental shortcuts/heuristics (peripheral route)
Cognitively based attitudes
Respond most favorably to rational arguments
Affectively based atttiudes
Respond most favorably to emotional arguments
Subliminal messages
Words or pictures that are not consciously perceived by may nevertheless influence judgments, attitudes, and behaviors; don't actually work when encountered in real life, but laboratory evidence exists
Attitude inoculation
Making people immune to attempts to change their attitudes by initially exposing them to small, weaker doses of the arguments against their position (appeals to logic)
Product placement
Forewarnings that product placement is imminent and will try to change attitude makes persuasion less effective (it is more effective when unaware)
Peer pressure
Its persuasive effects may be reduced through role-playing that appeals to emotions (linked to affectively based attitudes)
Reactance theory
The idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of resistance is aroused, which they can reduce by performing the prohibited behavior
Stereotypes are
Thinking (cognitive)
Attitudes are
Feeling (emotional)
Discrimination is
Behaving
Person, categorize and apply schema (stereotype), evaluate them (attitude/prejudice), act according to prejudice/stereotype (discrimination)
Cycle of general process of prejudice/stereotype (discrimination)
Stereotypes are
Schemas about categories of people