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Western
focuses on the self as a cognitive and agentic construct
East
focuses on spiritual development
Confucianism
Taoism
Buddhism
Three main Spiritual concepts
Confucianism
Is a Chinese ethical and Philosophical system developed from the teachings of the Chinese philosopher Confucius
Confucius
The recognized founder of Confucianism, a.k.a. Kang Zi of China.
Humanism
Self-Cultivation
The Self in Confucian Thought
Self-Cultivation
it is the main purpose of life
Humanism
a central approach, focused on achieving a harmonious social life
The yin and the yang
the symbol of Taoism
Taoism
The self is a part of the universe
Lao Tzu
recognized founder of Taoism
The self is a part of the universe
The Self in Taoist thought
Buddhism
the recognized founder of this spiritual concept is Siddhartha Gautama of India
Siddhartha Gautama
The recognized founder of Buddhism
The Eightfold Path
Culture of Buddhism
Right Views
Right Intentions
Right Speech
Right Action
Right Livelihood
Right Effort
Right Mindfulness
Right Concentration
Culture of Buddhism: The Eightfold Path
Individualistic Self
The Western Self is the
The Collective Self
The Eastern Self is the
The Western Self
Focuses on self-development
The Western Self
Focus on Independence and autonomy
The Western Self
Focus on seeing the self apart from others
The Western Self
Focus on comparing the self from others
The Eastern Self
Focus on self-development and improvement in harmony with society
The Eastern Self
Focus on relationships with people and nature
The Eastern Self
Focus on seeing the self as a part of a bigger and more powerful entity
The Eastern Self
Focus on living in peace and balance with other people and the forces in nature
Hindu Indigenous
they believe that the self is made up of two aspects; Atman and Brahman.
Atman
self-soul
Brahman
it is the material, efficient, formal and final cause of all that exists
Atman
is a secular word which means “essence, breath or soul”
Five Skandhas or the Five heaps
is a combination of five aggregates of existence
Form
Sensation
Perception
Mental Formation
Consciousness
The Five Skandhas or the Five heaps
Form
the first Skandha, is the physical form
Sensation
the second Skandha, is made up of feelings-both emotional and physical, and senses: seeing, hearing, tasting, touching, and smelling
Perception
the third Skandha, takes in most of what is called thinking, which includes conceptualization, cognition, reasoning
Mental Formation
the fourth Skandha, includes habits, prejudices, and predispositions
Consciousness
the fifth Skandha, is awareness of or sensitivity to an object, but without conceptualization
Potential-self
Pre-self or the
Jen
Heart of Compassion
Yi
Heart of Righteousness
Li
Heart of Propriety
Chih
Heart of Wisdom
The Physical Self
All about appearance
UK
US
BRAZIL
FRANCE
INDIA
Countries included in the example FEMALE BEAUTY STANDARDS
INDIA
BRAZIL
SOUTH KOREA
TURKEY
UK
Countries included in the example MALE BEAUTY STANDARDS
The Sexual Self
Humans are born either male or female
X Chromosome
Female Offspring
Y Chromosome
Male Offspring
UK
Skin tanning
US
Focus on having bigger assets and having cosmetic procedures
BRAZIL
Smaller breasts with a round bottom
FRANCE
“Au-naturel” with little makeup
INDIA
Skin-whitening: snow white syndrome
INDIA
Paleness: sign of distinction and superiority.
INDIA
Pale skin
BRAZIL
identify as Mixed-race
SOUTH KOREA
The use of make-up and having plastic surgery is common
TURKEY
They prefer less hair
UK
One of their beauty standards is having tattoos
Puberty
A stage in human development where the reproductive organs fully mature and become functional to perform their reproductive abilities
Primary Sex Characteristics
Refers to the changes of the sexual organs that are directly connected with reproduction
Secondary Sex Characteristics
These are features that are being developed during puberty
Infancy
No awareness of gender
Childhood
Child acknowledges its gender
Adolescence
phase of transition during which major developments of sexuality takes place. Puberty is reached during this
Heterosexual
Homosexual
Asexual
Bisexual
Pansexual
Intersexed
SEXUAL ORIENTATIONS
Heterosexual
attraction and behavior towards opposite sex
Homosexual
attraction to same sex
Asexual
do not have any attraction to any sex/gender
Bisexual
an attraction to both male and female
Pansexual
the ability to be attracted to anyone regardless of sex
Intersexed
people who fall outside the male and female dichotomy
Sexual response
When a sexual activity is continued, it proceeds to four sequential phases
Excited Phase
Plateau Phase
Sexual Climax
Resolution Phase
Four stages of sexual response
Excited Phase
Characterized by increase in pulse and blood pressure, skin temperature, muscle tensions, more rapid breathing, and secretion of genital fluids
Plateau Phase
Characterized by consistent stimulation until orgasm occurs
Sexual Climax
Characterized by intense pleasure with a rapid increase in pulse rate and blood pressure, and a possibility of spasms and muscular contractions
Resolution Phase
Characterized by a slow return to the normal state
Abstinence
Using this method means not engaging in any sexual activity at all.
Calendar Method
Known as rhythm method which means not engaging in any sexual activity during the days in a month that the female is fertile
Withdrawing Method
This method entails the man withdrawing from the sexual activity just before he releases. This is considered high risk and may cause fertilization if not done right
Condoms
Made out of rubber or latex. Proven to prevent Sexually Transmitted Infections (STIs)
Male Condoms
External Condoms
Female Condoms
Internal Condoms
Oral Contraceptives
Also known as the Pill. This contains synthetic estrogen and progesterone that prevent ovulation. This must be prescribed by the doctor and must be taken on strict schedules
Sosyal
is a slang for upper class
Pasosyal
when you are acting pretentious
Lower class
is limited to basic needs and struggling to live on their means
Middle class
they are careful buyers as they compare as their purchasing power is standing on neutral ground
Upper class
consumes high-grade goods as their status can attain such high-quality standard
Upper Class
Middle Class
Lower Class
The subdivisions of Society
Social Class
is a group of individuals with similar status commonly sharing comparable levels of wealth and power (similar values, interest, behavior).
Utang na Loob
would mean debt to honor or debt of gratitude. A Filipino will feel anxious if he has not repaid this
Pakikisama
is very popular among the teenagers and it may mean anything from camaraderie to cooperation. “Barkada.
Amor Propio
To say that one does not have enough money to buy a merchandise is an insult to the Filipino self-esteem. He/she may influence to buy an item just to show that he can afford that item.
Hiya
Filipino are popular for some cultural trait and values. It is a kind of anxiety, fear of being left, exposed, unprotected and unappreciated
Religion
Nationality
Ethnicity
Geographical location
Language
There are widely array of cultural dividends that are efficacious such as:
Culture
is a set of beliefs shared by a group of people or believers.
Lodi
is influenced would also be manifested by the influence of reference group
Social Factors
As a consumer our wants, our desire to lern or motiveates etc. are influenced by our attention to and interaction with others