MEDIA LANG - VOGUE

How does the front cover connote meanings?

None of the words are capitalised therefore focusing on the main image itself

Linguistic techniques help appeal, emphasise and capture attention of audience

Connotation of ‘mad midsummer’ - connotations of breaking free and hints and the emerging freedoms of the 1960s

‘Even at a picnic’ - a sense that readers will not necessarily have access to glamorous or exotic seaside holidays but that the magazine is relevant for all summer occasions.

Describe how the direct gaze is created through the front cover.

There is direct gaze and Modes of address however the model seems somewhat detached through the chin being slightly raised and the non smiling facial expression.

This therefore connotes star status, a sense of mystery or mystique.

Sophia Lorena is an embodiment of ‘mythic notion’ of femininity that is aspirational.

Potentially creates a sense of ‘desired self’ that the reader wishes to become.

How does this front cover reflect the social/cultural context?

There is a sense of economic prosperity - luxury, glamour, decadence through ‘mad midsummer’

Cultural context - Sophia Loren, iconic film star of the 1960s

It costs 3 shillings (historical change in context)

What are the magazines Codes and Conventions?

Recognisable masthead ‘Vogue’ with picture

‘Rayne’ brand of shoes, targets upper-class women (summer shoes)

Focus of the magazine is fashion and beauty as it is centralised

The queen would wear these shoes, worn by royals creates a mark of quality therefore people aspire to be like them.

Idea of elegance through the ‘court shoe’