each naïve B cell makes a different, specific antibody and displays it on its cell surface
1) one B cell makes an antibody that binds specific antigen
2) this binding along with signals from Helper T cells stimulates the B cell to divide, resulting in a clone of cells
3) primary immune response: some cells develop into plasma cells (effector B cells) that secrete the same antibody as the parent cell)
4) potential secondary immune response: a few cells develop into non-secreting memory cells that divide at a low rate, perpetuating the clone