1. ==functionalism==: society = organism, each pt of society works to maintain dynamic equilibrium (homeostasis)
1. macro, by Durkheim and Parsons
2. ==Conflict theory==: society is struggle for limited resources, inequality based on social class
1. macro, Karl Marx, Max Weber
2. when resources unevenly distributed across social groups (rich/poor)
3. ==Social constructionism==: social actors define real, knowledge based on interactions
* reality is created thru interactions, resulting in agreed-on, shared meanings
* money has meaning bc indv in society agreed on that meaning, money is a social construct
4. ==symbolic interactionism==: meaning and value attached to symbols, individual interactions based on these symbols
1. micro, charles cooley, george herbert mead
2. Dramaturgical perspective: indv behave as actors follow social norms in front of others
5. ==rational choice/social exchange==: indv behavior and interactions attempt to maximize personal gain and minimize personal cost
1. micro
6. ==feminist==: examines gender inequality in society
7. ==Frustration-aggression theory==: indv exhibit violence as result of having goal or effort defeated
8. ==elaboration likelihood model of persuasion==: when an indv is uninterested in a message, superficial factors are most persuasive
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