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What does:
HR know and set
Marketing know and set
Production know and set
-HR knows about prices, wages and employment in other firms. Thus will set the nominal wage, W
-Marketing knows all above and the demand function. Thus will set the price of output, p
-Production knows all above, plus labour productivity, and amount firm can sell, so sets employment, n
Assuming that wages are only a firm’s cost of production, how can marketing set the price?
-Remember that the firm can’t set the quantity - that’s given by the demand function. Thus, like how a profit-maximising firm decides where to produce, they simply equate the MRS of the iso-profit curve to the MRT of the demand curve.
-Thus, we can see the profit per unit output and the wage per unit output.


Given this, where is the markup?
-The markup is the difference between a firm’s cost of production and what the price the firm is setting
-Thus here, the markup is the profit per unit output. So here, it is
(p-W)/p
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