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regulatory focus theory
There are two primary motivation systems- promotion and prevention- that affect different people in different ways
Ghrelin
A hunger-arousing hormone secreted by an empty stomach
situation selection
approach or avoid certain people, places, or objects
memory
the process of taking information, saving it over time, and calling it to mind later.
information processing model
model of memory involving three steps of encoding, storage and retrieval.
Encoding
the processing of information into the memory system
sensory memory
the earliest part of the memory process, in which the senses take in and very briefly hold information
echoic memory
The auditory sensory memory, or all the information the ears took in during the previous few seconds.
iconic memory
visual sensory memory, lasting only a fraction of a second
level of processing
How deeply information is processed
Chunking
organizing items into familiar, manageable units
rehersal
deliberately repeating information to enhance memory
matinance rehersal
information repeated in exactly the same form it was encoded
elaborative rehearsal
involves adding meaning or associations to information, which enhances memory
long-term potentiation
the increased connectivity between simultaneously stimulated neurons that forms the biological basis of memory
storage
the process of retaining encoded information over time
long-term memory
a seemingly limitless amount of information being held for extensive periods of time
wokring memory
a type of memory is processing or work is done on briefly held information
automatic processing (encoding)
the entrance of some information into long-term memory without any conscious processing
Retrieval
the process of getting information out of memory storage
recognition
retrieval in which you determine whether or not your stored information matches the external information
retreival cues
reminders that facilitate retrieval of information from memory
encoding specificity
the effect of contextual information present when memory was encoded, such as physical surroundings, on retrieval
Priming
when recent experiences cause an increased likelihood of recalling certain memories
explicit memory
memory of facts and experiences that one can consciously know and "declare"
semantic memory
a type of explicit memory consisting of facts, figures, word meanings, and other general information
episodic memory
memory for one's personal first hand experiences
implicit memory
Memories we don't deliberately remember or reflect on consciously
procedural memory
implicit memory for skills involving automatic motor coordination
decay
fading of information from memory over time
retroactive interference
problems remembering older information caused by newer information
proactive interference
problems remembering newer information caused by older information
serial position effect
our tendency to recall best the last and first items in a list
primacy effect
tendency to remember words at the beginning of a list especially well
recency effect
tendency to remember words at the end of a list especially well
flashbulb memory
a clear memory of an emotionally significant moment or event
mnemonics
learning aids, strategies, and devices that improve recall through the use of retrieval cues
spacing effect
information is retained better if there is a longer period of time between sessions or relearning
amnesia
partial or total loss of memory
retrograde amnesia
loss of memory from the point of some injury or trauma backwards, or loss of memory for the past
anterograde amnesia
an inability to form new memories
source amnesia
attributing to the wrong source an event we have experienced, heard about, read about, or imagined
mis information effect
exposure to wrong info can make people misremember an event
involuntary memory
spontaneous retrieval of information in the absence of any intention to retrieve it
Learning
the process by which life experiences cause change in the behavior or thinking of an organism
What was Pavlov's experiment?
He noticed that the dogs he was working with salivated when he entered the room. He hypothesized that they associated him with his presence. To test this he wanted to see if they would associate, bell and the food.
What did Pavlov's experiment focus on?
classical conditioning
classical conditioning
a type of learning in which one learns to link two or more stimuli and anticipate events
neutral stimulus
a stimulus that causes no response at all
unconditoned stimulus
a stimulus that causes a response that is automatic, not learned
conditioned stimulus
a formerly neutral stimulus that causes a response because of its link to the unconditioned stimulus
unconditioned response
automatic response to the unconditioned stimulus that occurs naturally without any need for learning
conditioned response
response to a conditioned stimulus acquired through learning
Generalization
Stimulus similar to the conditioned stimulus that cause the same conditioned response
Discrimination
stimuli that are different from the conditioned stimulus fail to cause the same conditioned response
acquisition
the point in the learning process at which the neutral stimulus becomes a conditioned stimulus because it causes the conditioned response
Extinction
the diminishing of a conditioned response
spontaneous recovery
the tendency of a learned behavior to recover from extinction after a rest period
higher-order conditioning
occurs when a conditioned stimulus becomes associated with a new unconditioned stimulus. (3 or more stimuli)
vicarious conditioning
classical conditioning that takes place via observation of others life experiences rather than ones own
operant conditioning
a type of learning in which behavior is strengthened if followed by a reinforcer or diminished if followed by a punisher
law of effect
Thorndike's principle that behaviors followed by favorable consequences become more likely, and that behaviors followed by unfavorable consequences become less likely
Reinforcement
An event following a response that strengthens the tendency to make that response.
positive reinforcement
Any stimulus that, when presented after a response, strengthens the response. (Getting something desirable )
negative reinforcement
Increasing behaviors by stopping something or removing something undesirable.
primary reinforcer
an innately reinforcing stimulus, such as one that satisfies a biological need
secondary reinforcer
any reinforcer that becomes reinforcing after being paired with a primary reinforcer, such as praise, tokens, or gold stars
reinforcement schedule
a pattern that defines how often a desired response will be reinforced
cognitive map
a mental representation of the layout of one's environment
representativeness heuristic
an educated guess based on similarity to a prototype
affect heuristic
An educated guess in which the worth of something is strongly influenced by how a person feels toward it.
dual process theory
The notion that every person possesses two separate types of thinking, one automatic and one deliberate.
durability bias
The overestimation of the expected length of the feeling produced by the outcome of a decision.
one-word stage
the stage in which children speak mainly in single words
intelligence quotient (IQ)
defined originally as the ratio of mental age to chronological age multiplied by 100
intelligence test
a method for assessing an individual's mental aptitudes and comparing them with those of others, using numerical scores
Stanford-Binet Test
intelligence test based on the measure developed by Binet and Simon, adapted by Lewis Terman of Stanford University
what is the difference between punishment and reinforcement?
Punishment is intended to reduce the behavior. Reinforcement is to increase behavior.
what is the difference between classical and operant conditioning?
classical conditioning is concerned with the involuntary behaviors of an individual. Operant conditioning is concerned with voluntary behavior
what is involuntary behavior?
behaviors that are naturally going to occur, such as salvation when seeing food
intrinsic motivation
a desire to perform a behavior effectively for its own sake
extrinsic motivation
a desire to perform a behavior due to promised rewards or threats of punishment
incentive
something that induces a person to act
drive-reduction theory
the idea that a physiological need creates an aroused tension state (a drive) that motivates an organism to satisfy the need
hierarchy of needs
Maslow's pyramid of human needs, beginning at the base with physiological needs that must first be satisfied before higher-level safety needs and then psychological needs become active
Cognitive Appraisal Theory
what you think about a stimulus causes the emotion
type 2 thinking
A commonly used name for judgment and reasoning strategies that are slower and require more effort than Type 1 thinking.
cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
short-term memory
new information held shortly until is is either discarded or kept long term
continuous reinforcement
a pattern of reinforcing the desired response every time it occurs
partial reinforcement
a pattern by which a behavior is reinforced only some of the times it occurs
fixed-ratio schedule
a reinforcement schedule that reinforces a response only after a specified number of responses
variable-ratio schedule
a reinforcement schedule that reinforces a response after an unpredictable number of responses
fixed-interval schedule
a reinforcement schedule that reinforces a response only after a specified time has elapsed
variable-interval schedule
a reinforcement schedule that reinforces a response at unpredictable time intervals
punishment
any consequence that decreases the future likelihood of a behavior
discriminative stimulus
A signal indicating that a particular behavior will be followed by a particular consequence.
Shaping
process of gradually learning a complex behavior through the reinforcement of each of its small steps.
observational learning
learning by observing others
mirror neurons
neurons in the brain that are activated when one observes another individual engage in an action and when one performs a similar action. (In the frontal lobe)