increase alertness and prepare body for physical activity (mobilize high energy fuels, lactate, fatty acids, and glucose; glycogenolysis and gluconeogenesis by liver boost glucose levels; epinephrine inhibits insulin secretion and so has a glucose-sparing effect so muscles use fatty acids and save glucose for the brain); increase blood pressure, heart rate, blood flow to muscles, pulmonary airflow, and metabolic rate; decreases digestion and urine production