focuses on the different structures of consciousness through individual parts
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functionalism
mental and behavioral processes, not individual structures but evolved functions
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gestalt psychology
whole consciousness, including perception, sensation, learning and problem solving
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psychoanalytic
behavior and how it is influenced by the ego
* the unconscious * schemaâs and image association
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humanistic
humans are naturally good and seek to reach full potential with free will
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sociocultural
social and cultural impact on mental perception
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evolutionary approach
behaviors and mental processes exist due to natural selection
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biological approach
different brain and nervous systems operate and link with biological and psychological processes
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cognitive approach
attitudes, memories, and expectations influence behavior
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correlational studies
predict relationship between two variables
* no cause or effect
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surveys
* skewed data, wording effect * random people
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naturalistic observation
no lab, views natural processes
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case studies
analyze different perspectives
\-data can not be applied to general population
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longitudinal studies
* one group over a long period of time
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cross-sectional study
multiple groups of people at the same time
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single blind study
participants unaware of which group they are in
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double blind study
both researcher and participants unaware of which group they are in
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hindsight bias
believing one couldâve predicted the results of an event after it already occurred
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false consensus effect
individuals overestimate how many others share their opinions
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confirmation bias
only focusing on information that aligns with their view point
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experimenter bias
researchers unknowingly influence the outcome
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hawthorne effect
participants alter behavior when they know they are being observed
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mean
average of data set
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mode
value that occurs most often
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median
score that is in the exact middle, smallest to largest
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range
highest value - lowest value
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standard deviation
average difference from the mean for a data set
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positive skew
high the fall down
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negative skew
low then rises
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positive correlation
0 and 1
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negative correlation
0 and - 1
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no correlation
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case study
one person studied in depth
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debriefing
after an experiment that uses deception
* researcher must tell participant what happened
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asch conformity experiment
\- in a group, subject will conform to popular opinion
\- 3 magic number
\- 37% will say the wrong answer in group
\-when given a partner, the subject will go with their own opinion, even if it is against the group
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Stanford prison experiment
\-conform to roles assigned
\-people will abuse authority if given it
\-wrongful conduction
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milgrum study
if an authority figure tells you to do something, you are more likely to do it
\-experiment using fake electrical shocking
\-65% went all the way to the highest voltage
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foot-in-door
getting someone to agree with one small thing, leads way for them to agree with something bigger
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door-in-face
ask for something large, then to ask for something small
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automatic memory
mimic mannerisms in conversations
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social facilitation
better-to-better, worse-to-worse
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social alofing
lazy-er in a group
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just-world phenomenon
people have a strong desire or need to believe that the world is an orderly, predictable, and just place, where people get what they deserve
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cognitive dissonance
created when an individual's behavior is inconsistent with his or her thoughts and beliefs
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dendrites
\-receives stimulus from sensory organs and neurons
* terminal branch - forms synapse with other cells * mylein - fat that covers axons
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all-or-nothing law
neurons either fire or they dont
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absolute refractory period
period after active firing where another a.p cannot occur
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relative refractory period
after absolute refractory, when neuron will only respond to a stronger than normal impulse
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mri
uses magnetic fields for image of brain
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pet
measures chemicals (glucose) in the brain
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amygdala
part of brain for fear and emotion
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parasympathetic nervous system
a network of nerves that relaxes your body after periods of stress or danger.
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sympathetic nervous system
network of nerves that helps your body activate its âfight-or-flightâ response.
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classical conditioning
conditions a response from a stimulus
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pavlovs dogâs
dogs salivate when they hear the bells due to being conditioned
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extinction
when unconditioned stimulus does not follow the conditioned response, the conditioned behavior will decrease
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shaping
operant conditioning procedure that reinforces behavior
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Skinnerâs Box
* Thorndikeâs Law Of Effect - more likely to repeat a behavior with a positive out come * argued behaviors were influenced only by external effects * neglected free will
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Albert Bandura
* doll experiment * children mimic behavior that they see
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Social Psychology
the branch of psychology that deals with social interactions, including their origins and their effects on the individual.
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Attribution Theory
how individuals perceive the causes of everyday experience, as being either external or internal.
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Fundamental Attribution Error
the tendency for people to under-emphasize situational and environmental explanations for an individual's observed behavior while overemphasizing dispositional- and personality-based explanations.
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Attitude
a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event.
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Peripheral Route Persuasion
an indirect route that uses peripheral cues to associative positivity with the message.
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Foot in the Door Technique
a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first.
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Role
a set of expectations about the ways in which people are supposed to behave in different situations.
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Cognitive Dissonance
the perception of contradictory information, and the mental toll of it.
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Conformity
the process whereby people change their beliefs, attitudes, actions, or perceptions to more closely match those held by groups to which they belong or want to belong or by groups whose approval they desire.
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Social Facilitation
a social phenomena in which being in the presence of others improves individual task performance.
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Social Loafing
the phenomenon of a person exerting less effort to achieve a goal when they work in a group than when working alone.
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Deindividuation
a concept in social psychology that is generally thought of as the loss of self
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Group Polarization
the tendency for a group to make decisions that are more extreme than the initial inclination of its members.
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Group Think
a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision
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Culture
the enduring behaviors, ideas, attitudes, and traditions shared by a large group of people and transmitted from one generation to the next
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Norms
unsaid rules or standards that society enforces
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Prejudice
A negative attitude toward an entire category of people, often an ethnic or racial minority
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Stereotype
a widely held but fixed and oversimplified image or idea of a particular type of person or thing
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Discrimination
the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex
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Ingroup
any group to which one belongs or with which one identifies, but particularly a group judged to be different from other groups
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Outgroup
a group that is distinct from one's own and so usually an object of hostility or dislike
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Other
Race Effect
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Scapegoat Theory
to the tendency to blame someone else for one's own problems
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Frustration
Aggression Principle
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Mere Exposure Effect
people show an increase liking to things they are exposed to more
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Bystander Effect
that individuals are less likely to offer help to a victim when there are other people present
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Reciprocity Norm
the rule of human interaction that says people need to reciprocate the action of another person.
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Mirror Image Perceptions
the human tendency to see oneself (especially while in the throes of conflict) as the opposite of the person with whom they are having a conflict.
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Self Fulfilling Prophecy
the phenomenon whereby a person's or a group's expectation for the behavior of another person or group serves actually to bring about the prophesied or expected behavior.
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Stanford Prison (Phillip Zimbardo)
college students became prisoners or guards in a stimulated prison environment
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Conformity (Solomon Asch)
people change their beliefs, attitudes, actions to match those held by groups they want to belong to
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Obedience (Stanley Milgram)
a form on social influenced elicited in response to a direct order or command
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Memory
the faculty of encoding, storing, and retrieving information
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Flashbulb Memory
an accurate and exceptionally vivid long
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Encoding
the initial learning of information
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Storage
the state of an item that is retained in memory(after encoding, before retrieval)
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Retrieval
the process of recovering or locating information stored in the memory
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Working Memory
the small amount of information that can be held in mind and used in the execution of cognitive tasks
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Rehearsal
the role of repetition in the retention of memories
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Spacing Effect
long term memory is enhanced when learning events are spaced apart in time, rather than in immediate succession
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Serial Position Effect
the tendency to remember first and last items in the list over words in the middle