* Attain healthy, thriving lives and well-being that are free of preventable disease, disability, injury, and premature death
* eliminate health disparities, achieve health equity, and attain health literacy to improve the health and well-being of all
* create social, and physical, and economic environments that promote obtaining the full potential for health and well-being for all
* promote healthy development, healthy behaviors, and well-being across all life stages
* engage leadership, key constituents, and the public across multiple sectors to take action and design policies that improve the health and well-being of all