L15: Social Influence

Exam 2

Conformity

maintaining or changing one's behavior to due to the real or imagined influence of others

Norms

social standards of behavior and thought that are set by a group

conformity in ambiguous situations

follow group or leaders when there's no true appropriate behavior/responses

conformity in unambiguous situations

conform due to public compliance and private acceptance

Public compliance

conforming to other people's behavior publicly without necessarily believing in what the other people are doing or saying

Normative social influence

conforming to others in order to be accepted or belong to a group

Private acceptance

conforming to other people's behaviors out of a genuine belief that what they are doing or saying is right

Informational social influence

changing opinions when we conform to people who we believe have accurate information

factors that affect conformity

• allies
• need for a quick and unanimous response
• # of ppl in majority
• group

conformity of inaction

• the bystander effect

The bystander effect

our decrease in likelihood of helping when with others

Pluralistic ignorance

a situation where a group rejects a norm privately

Diffusion of responsibility

people feel responsibility for their actions—or inactions—when they are in a group