Phosphatidylinositol in the plasma membrane can be doubly phosphorylated by ATP forming Phosphatidylinositol-4,5-bisphosphate
stimulation by insulin --\> inositol-1,4,5-trisphosphate and diacylglycerol
Inositol-1,4,5-trisphosphate causes the release of Ca2+ (second messenger) --\> enzyme activation or other hormonal responses
diacylglycerol activates protein kinase C --\> enzyme activation