Behaviour Modification Applications
A behavior change is said to have generality to the extent that the following three things occur:
Stimulus generalization: The trained behavior transfers from the training situation to the target situation, which is usually the natural environment.
Response generalization: Training leads to the development of new behavior that has not been specifically trained.
Behavior maintenance: The trained behavior persists in the target situation over time (Baer, Wolf, & Risley, 1968).
Train sufficient response exemplars: Guess, Sailor, Rutherford, and Baer (1968) taught a girl with a developmental disability to use plural nouns correctly in speech with this technique. With prompting and reinforcement, they first taught the girl to name objects correctly in the sin- gular and the plural when presented with one object (e.g., cup) and two objects (e.g., cups). They continued in this way until, after a number of exemplars of the correct singular and plural labels had been taught, the girl appropriately named new objects in the plural even though only the singular labels for these objects had been taught. Thus, the girl showed response generalization.
Vary the acceptable responses during training: This tactic led to an increase in the children’s creative block building. Since Goetz and Baer’s study, others (e.g., Miller & Neuringer, 2000; Esch, Esch, & Love, 2009) have shown that reinforcing variability in children can lead to new responses that are then available for reinforcement if they should turn out to be useful, i.e.,“creative.”
Use high-probability instructions to increase compliance with low-probability instructions: Compliance with instructions can include a variety of functionally equivalent or similar responses. To increase the probability that a child will comply with instructions that he or she normally would not comply with, called low-probability instructions, it is often effective to start by repeatedly giving instructions that the child is likely to follow, called high-probability instructions, and reinforce compliance with those instructions.