an unconditioned stimulus (food) has an unconditioned naturally occurring response (salivation), and is paired with a neutral stimulus (bell) so that after many pairings the NS (bell), now the conditioned stimulus, causes the same response (salivation), now the conditioned response, as the US (food) did
- ex. an addict who shoots up in friend's living room will feel the CR of craving drugs when in friends living room after repeatedly using there