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Validity
Validity is concerned with legitimacy, e.g. truth
Concerned with whether the study and findings provide a true representation of life
what are the two types of validity?
Internal validity and external validity
What is internal validity?
Measures whether the DV is genuinely affected by the IV
High when the confounding variable are well controlled
Indicates the study measures what intends to measure
what is external validity?
Extent to which result reflect real life behaviour e.g. Mundane realism.
Assess his general availability across places times and population e.g. population validity
mundane realism
How typical or every day the research task is EG exam equals high MRI scans equals low
representative
representativeness – how similar the sample is to the wider population
Diverse samples age gender ethnicities = high population validity
Limited samples = biases such as ethnocentrism culture bias and dualism gender bias
Research location affects validity
More control – higher reliability and low external validity
Real life settings – high validity lower reliability
three specific validity issues
Research or bias
Demon characteristics
Social desirability
research bias
research a bias occurs when the researcher unintentionally influences the studies designed conduct analysis
solution – use a double blind procedure – neither researcher or participant knows the true aims or group assignment
Benefit
Prevent research or bias
Reduce demand characteristics
Commonly used in drug trials with placebo and experimental groups
demon characteristics and social desirability bias
Demand characteristics – what participants guess the studies aims and change behaviour?
Social desirability – participants give answers that make them look good
Screw you affect – participants deliberately act to disrupt or ruin the results
Both reduces the validity of findings as behaviour no longer reflects true thoughts or feelings
demon characteristics and social desirability
Single blind procedures – participants are unaware of the researchers aims until after the study research researchers know the aim
Reduces the demand characteristics and socio our ability bias
To further reduce social desirability bias you should
Emphasise honesty and accuracy in response
Guarantee anonymity and confidentiality
You face-to-face questioning to discourage deliberate deception
improving validity
Changes to location of the research – a nature of the task can improve for ensuring that research is conducted in the field rather than laboratory or realistic task. That person would normally complete in day-to-day life.
Changes the sampling technique can target population – can also improve external village of the results
five methods to assess validity
Face validity
Predictive validity
Content validity
Concurrent validity
Construct validity
Face validity
faithfully is simply whether the test appears at face value to measure what he claims
Test where the purpose is clear even to naive you respondent
predictive validity
The degree to which a task accurately forecast of future outcome on the more broadly related to topic
Do the findings apply indifferent and in more varied situations?
For example, do those with high IQ scores gain higher grade than exam?
content validity
The objectively checks whether the method of measuring behaviour is Acura and decides whether it is fair test which achieve the aim of the study
This can be carried out by asking an expert in the specific area of behaviour to check if the test is valid
concurrent validity
Validating a measurement by comparing it with an established one that has non-validity
A similar result occurred in both tests then the new test has concurrent validity
If not, then the new test would have to be redesigned and carried out
construct validity
Construct validity is about how well a test or measurement to can actually be measured the things is supposed to measure
To have good construct village tea you need –
The test should include all the important parts that make up the construct
The test should not include anything that’s unrelated to the construct