UNDERSTANDING THE SELF REVIEWER 2ND

CONSUMER PSYCHOLOGY

This Examines how people make purchasing decisions, why they choose certain products, and how These choices influence their self-perception.

Behaviorism (Watson)

THE BEHAVIOR IS LEARNED FROM ENVIRONMENT STIMULI

COGNITIVE APPROACH

The Consumers think and process information before deciding

ECONOMIC MODEL (MARSHALL)

THIS ARE PEOPLE MAKE RATIONAL CHOICES TO MAXIMIZE SATISFACTION

SOCIAL-PSYCHOLOGICAL MODEL (VEBLEND)

This People by to express social status.

PAVLOVIAN LEARNING MODEL

A BUYING HABITS FORM THROUGH REPEATED ASSOCIATION

Freudian Psychoanalytic model

This reflect unconscious desires or emotional needs

MASLOW’S HIERARCHY OF NEEDS

Buying Behavior reflects needs

ERM model (Engel. Blackwell, miniard)

This model describes decision making stages-problem recognition, information search evaluation. Choice and outcome.

SELF-CONCEPT. IMAGE AND CONSUMER IDENTITY

According to Onkivist, shaw, and sirgų, people prefer products that match their self concepts how they see themselves or want to seen.

Onkivist, shaw, and sirgų

According to _____ , ___ & ___ , people prefer products that match their self concepts how they see themselves or want to seen.

Individual differences

This are Personalitų, values, lifestyle in SELF-CONCEPT. IMAGE AND CONSUMER IDENTITY

Environmental factors

This are culture. Family, peers and media in SELF-CONCEPT. IMAGE AND CONSUMER IDENTITY

Psychological processes

This are the Motivation, learning and perception in SELF-CONCEPT. IMAGE AND CONSUMER IDENTITY

Self-esteem, Self- image, Ideal Self

The Three Components of “Self-Concept”

THE CONSUMER CULTURE

this explains that in consumer culture, possessions symbolize success happiness, and identity

Ditmar

He explain the CONSUMER CULTURE that symbolizes success, happiness and identity

RELIGION

It is the system of beliefs and practices centered on faith in supernatural being or powers that influence human life and the world

Christianity

This religion Brought Spanish by colonizers, it remains the dominant with Faith catholicism as the largest denomination

Islam

This religion Introduced earlier by Arab traders in Mindanao, it continues to shape the cullure and traditions of many Filipino Muslims

Indigenous beliefs

Despite colonization ancient spiritual practices like animism and ancestor worship persist. Showing Filipinos deep respect for nature and ancestry.

PRE-COLONIAL RELIGIOUS PRACTICES

Anitism, Animism, Bathalism, and Ancestor worship are??

Anitism

This Worship of deities called anito who guarded nature and Family

Animism

This Belief that all thing- plants, animals, rivers and mountains have spirit.

Bathalism

Reverence for Bathala the supreme creator.

Ancestor worship

Honoring departed relatives who were believe to protect the living.

Babaylan

The babaulan was a respected spiritual leader. Healer, and ritual specialist in PRE-colonial communities oflen a women or a gender-variant a person like an asog or bayot

Colonial Influence

During Spanish colonization. Catholic friars viewed indigenous beliels as pagan or evil. Labeling practices like healing rituals and spirit communication as witchcraft.

RITUAL AND CEREMONIES

Are sacred acts performed to express connection with the divine, nature, or community.

PURIFICATION AND INVOCATION

This are Rituals to cleanse in vile good energy, and drive away evil.

MAGIC AND SORCERY IN THE PHILIPPINES

Have long been part of Filipino folk beliefs. Reflecting the blend of indigenous spirituality superstition, and healing traditions that continue to influence communities today.

albularyo

The ______ (folk healer) is a central figure in Filipino rural medicine. They use herbal remedies rituals, orasyon (prayers or incantations) and sacred objects like the anting-anting or agimat (protective amulets) believed to grant healing strength or protection from harm.

 

BELIEFS IN SPIRIT AND SORCERY

Filipino folklore includes a wide range of supernatural forces believed to influence daily life.

 

GAYUMA

A Love charms or potions used to attract Affection

 

ENGKANTO

This is a Nature spirits or elemental beings thought to dwell in trees, rivers, or mountains

 

USOG

A curse of sudden illness caused by someone’s cured through rituals envy or admiration gestures or prayers.

 

KULAM

A Witchcraft or sorcery often performed by mangkukulam to cause harm or misfortune.

SIQUIJOR

Known as the “Island of Healers where traditional medicine. Faith healing, and mystical practices coexist.

SAMAR AND SORSOGON

These regions with mangkukulam and babaulans who possess strong spiritual powers.

BUNTOT PAGI (STINGRAY TAIL)

This Commonly used as protection against witchcraft or malevolent spirits.

Cultural Significance

Magic and sorcery in Filipino culture reveal a deeply spiritual worldview that connects health, faith, and the unseen world.

The Self and Spirituality

This reflects one’s connection to the transcendent-seeking purpose, moral direction, and inner peace. True fulfillment comes from faith, values, and self-awareness, not material wealth.

THE POLITICAL SELF

This Reflects how individuals see themselves as members of a community or nation. It includes one’s values, traits, and social responsibilities within society. Filipino identity is shaped by a mix of indigenous traditions, colonial history, and modern influences that define how people interact, cooperate, and lead.

THE DIGITAL SELF

This refers to the version of yourself that exists and is represented online or in digital spaces. It includes everything you share, do, and how you present yourself on the internet.

Values and Traits

This are rooted in family, community, and faith

fellow human being

The Filipino core value is kapwa, which means “shared identity” or “_____”

Virgilio Enriquez

According to Filipino psychologist ________, kapwa expresses the belief that each person’s well-being is tied to others. It emphasizes collective belonging, empathy, and respect, shaping social behavior and political engagement.

I love my fellow human

When a Filipino says, “Kapwa ko mahal ko” means _______ which it reflects compassion, unity, and concern for others-key principles of a just and humane society.

Enriquez

He identified three main value orientations derived From kapwa.

Pakikipagkapwa-tao

This called for treating others with dignity and respect; being sensitive to others’ needs.

Pakikiramdam

This called a empathy or the ability to sense others’ feelings and intentions.

Pakikisama

This way can maintaining harmony and avoiding conflict through cooperation and goodwill.

Close Family Ties

This called a strong sense of belonging and support system.

Humor and Positivity

This called resilience in facing hardships with laughter and optimism.

Bahala Na

A faith-driven courage to face uncertainty (“come what may”).

Religion and Spirituality

A deep faith influencing moral and social Behavior.

Hospitality

This called generosity and warmth toward guests and strangers.

Bayanihan

This called community and cooperation for a common goal.

THE PRIMORDIALIST PERSPECTIVE

In political identity explains that national identity is tied to deep cultural roots such as language, values, and shared history. Thus, democracy in the Philippines must grow from Filipino values-not merely imported Western ideas.

The internet

has blurred the line between online identity and real-life self, creating what Some call the collapse of the gap between virtual and real.

PROSOCIAL ONLINE BEHAVIOR

This are Acts of kindness, sharing information, or volunteering digitally-shows how cyberspace can also foster empathy and cooperation.

IMPACT OF ONLINE INTERACTIONS ON THE SELF

Social media amplifies self-promotion and constant comparison. Likes, shares, and followers can affect self-esteem and identity.

Social media

This amplifies self-promotion and constant comparison. Likes, shares, and followers can affect self-esteem and identit

y.

Anonymity

Online can reduce accountability, leading to cyberbullying, trolling, and hate Speech.

Private Self-Consciousness

This are thoughts and feelings. Awareness of Inner.

Public Self-Consciousness

This are others see you concern about you

The Self and Technology

Technology not only connects people but also reshapes identity, relationships, and power.

The political self

This reflects Filipino identity and responsibility rooted in kapwa and bayanihan.

the digital age

The self extends into cyberspace, where authenticity, empathy.

ethical engagement

This are essential to balance freedom and responsibility

Effective Learning

Begins with knowing yourself: your strengths, weaknesses, habits, and motivations.

Healthy Life

This Integrates work, relationships, relaxation, and recreation. Striving for this balance keeps the mind and body ready for productive learning.

Self-Management and Self-Care

Are essential to maintain balance and mental wellness. Managing stress, setting realistic goals, and practicing mindfulness help achieve mental equilibrium, which supports continuous learning and growth.

Association areas

This connect new experiences with past knowledge.

Functional areas

This handle specific tasks such as movement, vision, or reasoning.

Frontal Lobe

Often called the “control center of the brain, it is responsible for planning, decision-making, problem-solving, and self-control. It also manages attention, motivation, and goal setting -all essential for effective studying. And learning.

Parietal Lobe

This lobe helps process sensory information such as touch, temperature. And spatial awareness. It also plays a key role in understanding relationships between ideas. Organizing information, and integrating knowledge from different sources.

Occipital Lobe

Located at the back of the brain, it handles visual processing. It allows you to interpret and remember visual information such as words, images, and diagrams skills vital for reading, note-taking, and multimedia learning.

Temporal Lobe

This area is crucial for hearing, language comprehension, and memory formation. It helps you store and recall information, recognize sounds, and understand spoken or written words..

Learning changes both the brain and behavior. Every new skill or idea strengthens or reshapes connections between neurons-a process called neuroplasticity, which enables the brain to adapt and grow.

WHAT HAPPENED DURING LEARNING

Long- term Potentiation (ITP)

Repetition and active recall or review such as studying biology term regularly, strengthens neural connections and improve memory

Long- term Depression (LTD)

When knowledge or skills like a foreign language are practice the brain weakness those unused connections to focus on more relevant Information

Structural Plasticity

through practice and experience, this builds NEW PATHWAY for learning

“THINKING ABOUT THINKING.” IT INVOLVES BEING AWARE OF HOW YOU LEARN AND USING THAT AWARENESS TO PLAN, MONITOR, AND EVALUATE YOUR UNDERSTANDING.

METACOGNITION MEANS

taking control of your learning process through self-discipline and reflection.

Self-Regulated Learning means

Planning

– Setting goals, identifying strategies, and organizing Resources.

Performance

Applying strategies, staying focused, and monitoring progress.

Reflection

– Evaluating what worked, what didn’t, and how to improve next time.

Metacognition

“ means being aware of one’s own thinking and learning processes”

TO ASSESS YOUR LEARNING HABITS, TOOLS LIKE THE METACOGNITIVE AWARENESS INVENTORY (MAI) CAN HELP YOU EVALUATE HOW WELL YOU PLAN, MONITOR, AND REFLECT ON YOUR LEARNING.

SELF-ASSESSMENT

THIS GUIDES IMPROVEMENT AND ENCOURAGES CONTINUOUS PERSONAL GROWTH.

Schraw and Dennison (1994).

SELF-ASSESSMENT IS Developed by

Knowledge of cognition

The mental processes involved in acquiring, processing, and understanding information, encompassing perception, memory, reasoning, and problem-solving. What you know about your thinking.

Regulation of cognition

The self-directed management of cognitive processes, including thoughts, beliefs, and emotions, aimed at achieving specific goals. How you control your thinking

Goal setting

- gives direction, Purpose, and motivation. It helps learners focus effort and measure Progress.

Mastery Goals

Focus on Learning, understanding, and Improving one’s skills. Example: aiming to truly understand a math concept rather than just pass the test.

Performance Approach Goals

Focus on demonstrating ability and achieving recognition. Example: striving to get the highest score in class.

Performance Avoidance Goals

Focus on avoiding fallure or negative Judgment. Example: studying just to avoid embarrassment or a failing grade.

SELF-EFFICACY

-THE BELIEF IN ONE’S ABILITY TO SUCCEED-GREATLY HOW PEOPLE SET AND PURSUE GOALS.

Self-Efficacy

is confidence in performing specific tasks (“I can solve this problem”),

self-esteem

is overall self-worth (“ feel good about myself”)