Choosing a goal and developing a strategy to achieve that goal
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SMART Goals
Goals that are Specific, Measurable, Attainable, Realistic, and Timely
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Steps to making an effective plan
Set goals, Development Commitment, develop effective action plans, track progress toward goal achievement, maintain flexibility
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Goal Commitment
the determination to achieve a goal
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Action Plan
A plan that lists the specific steps, people, resources, and time period needed to attain a goal
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Proximal Goals
Short-term goals
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Distal Goals
long-term or primary goals
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Options-based planning
maintaining planning flexibility by making small, simultaneous investments in many alternative plans
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Slack Resources
A cushion of extra resources that can be used with options based planning to adapt to unanticipated changes, problems, or opportunities
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Strategic Plans
Overall company plans that clarify how well the company will serve customers and position itself against competitors over the next two to five years
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Purpose Statement
A statement of a company’s purpose or reason for existing
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Strategic Objective
a more specific goal that unifies company-wide efforts, stretches and challenges the organization, and possesses a finish line and a time frame
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Tactical Plans
plans created and implemented by middle managers that direct behavior, efforts, and attention over the next six months to two years
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Management by objectives
a four-step process in which managers and employees discuss and select goals, develop tactical plans, and meet regularly to review progress toward goal accomplishment
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Operational Plans
day-to-day plans, developed and implemented by lower-level managers, for producing or delivering the organization’s products and services over a 30-day to six-month period
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Single-use plans
plans that cover unique, onetime-only events
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Operational Plans
Single-use plans, standing plans, and budgets
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Standing Plans
plans used repeatedly to handle frequently recurring events
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Policies
standing plans that indicate the general course of action that should be taken in response to a particular event or situation
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Procedures
standing plans that indicate the specific steps that should be taken in response to a particular event
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Rules and Regulations
standing plans that describe how a particular action should be performed or what must happen or not happen in response to a particular event
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Budgeting
quantitative planning through which managers decide how to allocate available money to best accomplish company goals
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Decision-Making
the process of choosing a solution from available alternatives
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Rational decision-making
a systematic process of defining problems, evaluating alternatives, and choosing optimal solutions
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Problem
a gap between a desired state and an existing state
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Decision Criteria
the standards used to guide judgments and decisions
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Absolute Comparisons
a process in which each decision criterion is compared to a standard or ranked on its own merits
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Relative Comparisons
A process in which each decision criterion is compared directly with every other criterion
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Maximize
Choosing the best alternative
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Satisficing
Choosing a “good-enough” alternative
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Groupthink
a barrier to good decision-making caused by pressure within the group for members to agree with each other
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C-Type (Cognitive) Conflict
disagreement that focuses on the problem and issue-related differences of opinion
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A-Type (affective) Conflict
disagreement that focuses on individuals or personal issues
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Devil’s Advocacy
a decision-making method where one person assumes the role of critic
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Dialectical Inquiry
a decision-making method in which decision makers state the assumptions of a proposed solution (a thesis) and generate a solution that is the opposite (antithesis) of that solution
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Nominal Group Technique
a decision-making that begins and ends by having group members quietly write down and evaluate ideas to be shared with the group
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Delphi Technique
A decision-making method in which members of a panel of experts respond to questions and to each other until reaching agreement on an issue
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Brainstorming
a decision-making method in which group members build on each others’ ideas to generate as many alternative solutions as possible
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Electronic Brainstorming
a decision-making process in which group members use computers to build on each-others ideas and generate as many alternative solutions as possible
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Production Blocking
a disadvantage of face-to-face brainstorming in which a group member must wait to share an idea because another member is presenting an idea
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Evaluation Apprehension
Fear of what others will think of your ideas
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Resources
the assets, capabilities, processes, employee time, information, and knowledge that an organization uses to improve its effectiveness and efficiency and create and sustain competitive advantage
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Competitive Advantage
Providing greater value for customers than competitors can
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Sustainable competitive advantage
a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate
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Valuable Resource
a resource that allows companies to improve efficiency and effectiveness
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Rare Resource
a resource that is not controlled or possessed by many competing firms
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Imperfectly Imitable Resource
a resource that is impossible or extremely costly or difficult for other firms to duplicate
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Non-Substitutable resource
a resource that produces value or competitive advantage and has no equivalent substitutes or replacements
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Competitive Intertia
a reluctance to change strategies or competitive practices that have been successful in the past
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Strategic Dissonance
a discrepancy between a company’s intended strategy and the strategic actions managers take when implementing that strategy
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SWOT Analysis
an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment
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Distinctive Competence
what a company can make, do, or perform better than its competitors
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Shadow-strategy task force
a committee within a company that analyzes the company’s own weaknesses to determine how competitors could exploit them for competitive advantage
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Core Capabilities
the internal decision-making routines, problem-solving processes, and organizational cultures that determine how efficiently inputs can be turned into outputs
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Strategic Group
a group of companies within an industry against which top managers compare, evaluate, and benchmark strategic threats and opportunities
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Core firms
The central companies in a strategic group
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Secondary Firms
the firms in a strategic group that follow strategies related to but somewhat different from those of the core firms
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Strategic Reference Point
the strategic targets managers use to measure whether a firm has developed the core competencies it needs to achieve a sustainable competitive advantage
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Corporate-level strategy
the overall organizational strategy that addresses the question “What business or businesses are we in or should we be in?”
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Diversification
a strategy for reducing risk by buying a variety of items (stocks or, in the case of a corporation, types of businesses) so that the failure of one stock or one business does not doom the entire portfolio
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Portfolio Strategy
a corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines
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Acquisition
the purchase of a company by another company
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Unrelated diversification
creating or acquiring companies in completely unrelated businesses
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BCG Matrix
\n a portfolio strategy developed by the Boston Consulting Group that categorizes a corporation’s businesses by growth rate and relative market share and helps managers decide how to invest corporate funds
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Star
a company with a large share of a fast-growing market
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Question Mark
a company with a small share of a fast-growing market
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Cash Cow
a company with a large share of a slow-growing market
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Dog
a company with a small share of a slow-growing market
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Related Diversification
creating or acquiring companies that share similar products, manufacturing, marketing, technology, or cultures
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Grand Strategy
a broad corporate-level strategic plan used to achieve strategic goals and guide the strategic alternatives that managers of individual businesses or subunits may use
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Growth Strategy
a strategy that focuses on increasing profits, revenues, market share, or the number of places in which the company does business
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Stability Strategy
a strategy that focuses on improving the way in which the company sells the same products or services to the same customers
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Retrenchment Strategy
a strategy that focuses on turning around very poor company performance by shrinking the size or scope of the business
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Recovery
the strategic actions taken after retrenchment to return to a growth strategy
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Industry-Level Strategy
a corporate strategy that addresses the question, “How should we compete in this industry?”
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Character of the Rivalry
a measure of the intensity of competitive behavior between companies in an industry
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Threat of new entrants
a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry
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Threat of substitute products or services
a measure of the ease with which customers can find substitutes for an industry’s products or services
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Bargaining Power of Suppliers
a measure of the influence that suppliers of parts, materials, and services to firms in an industry have on the prices of these inputs
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Bargaining Power of Buyers
a measure of the influence that customers have on a firm’s prices
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Cost Leadership
the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can, so that the firm can offer the product or service at the lowest price in the industry
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Differentiation
the positioning strategy of providing a product or service that is sufficiently different from competitors’ offerings that customers are willing to pay a premium price for it
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Focus Strategy
the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment
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Defenders
companies using an adaptive strategy aimed at defending strategic positions by seeking moderate, steady growth and by offering a limited range of high-quality products and services to a well-defined set of customers
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Prospectors
companies using an adaptive strategy that seeks fast growth by searching for new market opportunities, encouraging risk taking, and being the first to bring innovative new products to market
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Analyzers
companies using an adaptive strategy that seeks to minimize risk and maximize profits by following or imitating the proven successes of prospectors
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Reactors
companies that do not follow a consistent adaptive strategy but instead react to changes in the external environment after they occur
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Firm-level strategy
a corporate strategy that addresses the question, “How should we compete against a particular firm?”
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Direct Competition
the rivalry between two companies that offer similar products and services, acknowledge each other as rivals, and act and react to each other’s strategic actions
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Market Commonality
the degree to which two companies have overlapping products, services, or customers in multiple markets
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Resource Similarity
the extent to which a competitor has similar amounts and kinds of resources
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Attack
a competitive move designed to reduce a rival’s market share or profits
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Response
a competitive countermove, prompted by a rival’s attack, to defend or improve a company’s market share or profit
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Organizational Innovation
the successful implementation of creative ideas in organizations
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Technology Cycle
a cycle that begins with the birth of a new technology and ends when that technology reaches its limits and is replaced by a newer, substantially better technology
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S-Curve Pattern of Innovation
a pattern of technological innovation characterized by slow initial progress, then rapid progress, and then slow progress again as a technology matures and reaches its limits
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Innovation Streams
patterns of innovation over time that can create sustainable competitive advantage
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Technological Discontinuity
the phase of an innovation stream in which a scientific advance or unique combination of existing technologies creates a significant breakthrough in performance or function
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Discontinuous Change
the phase of a technology cycle characterized by technological substitution and design competition
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Technological Substitution
the purchase of new technologies to replace older ones