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Sociology
Study of human society
Sociological Imagination
Ability to connect basic intimate aspects of an individual’s life to seemingly impersonal forces
(Making the familiar strange)
Created by C. Wright Mills
Stratification
Idea of inequality in society
Social Institution
Complex group of interdependent positions that together perform a social role
Reproduces itself over time
Social Institution Examples
Legal system
Labour market
Education system
Military
Family
Social Capital
Networks of relationships between people in society
Auguste Comte
Created social physics/positivism: emphasises scientific method to study observable behaviour of individuals (doesn’t consider meanings of action to the individual)
Said that the best way to understand society is by determining logic or scientific laws governing human behaviour
Positivism
Sociological approach that emphasies scientific method to study observable behaviour of individuals
Doesn’t consider meanings of action to individual
Harriet Martineau
Translated Comte’s work to English
Earliest feminist social scientist
Karl Marx
Created Conflict Theory
Focused on class, labour, and power dynamics
Conflict Theory
Says that society’s structures are shaped by economic systems
Capitalism leads to social inequalities
Includes the bourgeoisie (capitalists) and proletariat (workers) —> bourgeoisie oppresses proletariat
Max Weber
Created idea of Verstehen and Interpretive sociology
Verstehen
Understanding meanings people attach to their actions
Interpretive Sociology
Methodology of imagining oneself in social actor’s position (empathy > examination)
Study of social meaning
Traying to rationalise others’ actions
Emile Durkheim
Interest in understanding societal cohesion (amid modern transformations)
Effects of industrialization on social relationships (capitalism influence)
Division of labour shapes social solidarity
Created idea of anomie and suicide
Used positivist approach
Created idea of collective conciousness
Anomie
Key force leading to suicide: state of normlessness / lack of social cohesion
Collective Conciousness
Shared understanding of behaving in the world
Binds people together and creates social integration
W.E.B. Du Bois
First sociologist to undertake ethnography in African American community
Coined Double Consciousness
Interested in anomie (Durkheim) to explain African American crime rates —> theorised that breakdown of norms from former slaves’ sudden freedom caused increased crime rates
Double Consciousness
Process in which African Americans constantly maintain two behavioural scripts
Functionalism
Notion that best way to analyse society was to identify roles that different aspects or phenomena play
Extension of organicism
Function may be manifest (explicit) or latent (hidden)
Organicism
Notion that society is like living organisms; each part plays an important role in holding society together
Symbolic Interactionism
Eschewed big theories in sociology (macrosociology), and instead focused on how face-to-face interactions create social world (microsociology)
Groundwork laid by Erving Goffman’s theory of social interaction
People react in response to meanings that signs and social signals hold for them
Erving Goffman’s Theory of Social Interaction
Used theatre language to describe social facades
Through devices such as tact, gestures, front-stage (versus backstage) behavior, props, and scripts
Post Modernism
Notion that shared meanings have eroded (meanings aren’t objective)
Midrange Theory
Neither microsociology or macrosociology
Attempts to predict how certain social institutions tend to function
Generates falsifiable hypotheses
Feminist Theory
Emphasize equality between men and women
See women’s lives and experiences represented in sociological studies
Microsociology
Seeks to understand local interactional contexts (face-to-face encounters)
Relies on qualitative methods for data
Macrosociology
Social dynamics at higher level of analysis across breadth of society
Typically uses statistical analysis (but also uses qualitative methods)
Scientific Method
Procedure involving formulation, testing, and modification of hypotheses based on systemic observation, measurement, and/or experiments
Theory
Abstracted, systemic model of how some aspect of the world works
Research Methods
Approaches social scientists use for investigating or asking questions
Quantitative or Qualitative
Quantitative Methods
Methods that seek to obtain info about social world that is already in or can be converted to numeric form
Qualitative Methods
Methods that attempt to collect information about the social world that cannot be readily converted to numeric form
Dependent Variable
The outcome the researcher is trying to explain
Independent Variable
A measured factor that the researcher believes has a causal impact on the dependent variable
Hypothesis
A proposed relationship between two variables, usually with a stated direction
Direction of relationship refers to whether variables move in the same direction (positive) or opposite directions (negative)
Positive Relationship
Both variables move in the same direction
Negative Relationship
Both variables move in opposite directions
Operationalization
How a concept gets defined and measured in a given study
Measuring concepts
E.g.) How do we define ‘education’
Conceptualization
Process by which researchers identify key concepts used in research and provide a unified explanation of those concepts
Broad ideas like ‘education’ impacting ‘income’ or ‘prejudice’
Concepts to Variables
Converting ideas from conceptualization process into independent and dependent variables
E.g.) Defining ‘study hours’ and its effect on ‘exam grades’
Causal Story
Why the hypothesis?
Reasons why the independent variable may influence the dependent variable.
Hypothesis Testing Process
Conceptualization
Operationalization
Concepts to Variables
Hypothesis
Causal Story
Causal Relationship
The idea that one factor influences another through a chain of events; such a dynamic is different from two factors being merely associated or correlated, in which case they may appear to vary together but that could be due to chance or a third factor causing both
Causality
The notion that a change in one factor results in a corresponding change in another
3 Factors to Establish Causality
Correlation
Time order
Ruling out alternative explanations
Reverse Causality
A situation in which the researcher believes that A results in a change in B, but B in fact is causing A
Makes it important to establish time order
Validity
The extent to which an instrument measures what it is intended to measure
Reliability
The likelihood of obtaining consistent results using the same measure
Generalizability
The extent to which we can claim our findings inform us about a group that is larger than the one we studied
Experimenter Effects
White coat effect and Reflexitivity
White Coat Effect
The phenomenon wherein a researcher’s presence affects their subjects’ behaviour or response, thereby disrupting the study
Reflexitivity
Analyzing and critically considering our own role in, and effect on, our research
What is your relationship to your research subjects?
Feminist Methodology
Set of systems or methods that:
Treat women’s experiences as legitimate empirical and theoretical resources
Promote social science for women
Take into account the researcher as much as the overt subject matter
Types of Data Collection
Participant observation
Interviews
Survey research
Historical methods
Comparative research
Content analysis
Experimental methods
Golden Rules of Research
Do no harm → Design research projects so that subjects will encounter no more risk than that associated with everyday life
Get informed consent → Subjects have a right to know they are apart of a study, what they are expected to do, and how results will be used
Ensure voluntary participation → People have a right to decide if they want to participate in your study; they must be allowed to drop out at any point with no penalty
Deductive Approach
Starts with theory, forms a hypothesis, makes empirical observations, and then analyzes the data to confirm, reject, or modify the original theory
Inductive Approach
Starts with empirical observations and then works to form a theory
Correlation
When there appears to be a dependent relationship between two variables; two variables appear to change at the same time
Survey
Ordered series of questions intended to elicit information from respondents
Powerful method of data collection
May be done anonymously and distributed widely → can reach larger samples
Generally converted into quantitative data for statistical analysis
Representative Sample
A subset of a larger population that accurately reflects its characteristics.
The idea that a particular slice of social observation captures in an accurate way the larger set (or universe) of those phenomena that is meant to stand in for
Ethnography
A qualitative method of studying people or a social setting that uses observation, interaction and sometimes formal interviewing to document behaviours, customs, experiences, social ties, etc.
Sample
Subset of the population from which you are actually collecting data
Case Study
In-depth look at a specific phenomenon in a particular social setting
Findings have very low generalizability
Obtain very detailed information
Often used in qualitative research
Historical Methods
Collecting data from written reports, newspaper articles, journals, transcripts, television programs, diaries, artwork, and other artifacts that date back to the period they want to study
Content Analysis → System analysis of the content in written or recorded material
Comparative Research
Methodology by which a researcher compares two or more entities with the intent of learning more about the factors that differ between them
Content Analysis
Distinct subtype of historical methods
Systemic analysis of the content in written or recorded material
Participant Observation
Approach that aims to uncover the meanings people give to their own social actions (and those of others) by observing their behaviour in practice, in contract to just asking them about it after the fact
Population
An entire group of individual persons, objects, or items from which samples may be drawn
Culture
Vague term used to rationalize many behaviours and describe all sorts of peoples and patterns
Casually used as shorthand for many things, ranging in meaning from innate biological tendencies to social institutions, and everything in between
Is the sum of the social categories and concepts we recognize in addition to our beliefs, behaviours (except instinctual), and practices → everything but nature
Both the technology by which humans have come to dominate nature and the belief systems, ideologies, and symbolic representations that constitute human existence
Relative to the global world
Ethnocentrism
Belief that one’s own culture or group is superior to others and the tendency to view all other cultures from the perspective of one’s own
Cultural Lag
Occurs when culture takes time to catch up with technological innovations
Delay in aligning cultural values and norms with new technologies
Code Switch
Skill often developed by individuals who adeptly move between different cultural settings
Involves seamlessly transitioning between sets of meanings, values, languages, and behaviours as they shift from one cultural context to another
Culture Shock
Phenomena that occurs when moving between cultures
Entails feelings of confusion and anxiety, often stemming from unfamiliarity with the meanings, signs, and symbols in the new cultural context
Sapir-Whorf Hypothesis
Theory in linguistics that sheds light on the intricate relationship between language and culture
Language isn’t merely a tool for conveying ideas; it actively shapes and reflects our though processes and experiences
Language
Fundamental aspect of culture, extending far beyond communication
Key component in shaping our perceptions and experiences of the world
Nonmaterial Culture
As a society, we determine values, beliefs, behaviours, and social norms we find appropriate
Includes language, meanings we attach to words, and concepts
E.g.) Class, inequality, and ownership
Ideology
System of concepts and relationships
Offers understanding of cause and effect, helping to interpret the world around us
Not a monolithic structure; complex web of interconnected beliefs
If core beliefs are challenged, entire _____ can fall apart
Can shatter under certain circumstances (E.g. Former Soviet Union)
Gender
Concept that encompasses more than just being male or female; includes a complex set of social roles, expectations, and identities
Can influence family dynamics and career choices
Cultural Relativism
Taking into account the differences across cultures without passing judgement or assigning value
Can be difficult when local traditions conflict with universally recognized human rights
Cultural Scripts
Modes of behaviour and understanding that are not universal or natural
Margaret Mead
Introduced the idea that cultural scripts shape our notions of gender
Subculture
The distinct cultural values and behavioural patterns of a particular group in society
Historically: defined as a group united by sets of concepts, values, symbols, and shared meaning specific to the members of that group and distinctive enough to distinguish it from others within the same culture or society
Values
Moral beliefs
Norms
How values tell us to behave
Socialization
The process by which individuals internalize the values, beliefs, and norms of a given society and learn to function as members of that society
Reflection Theory
Proposes that culture acts as a projection screen for the underlying social structures and relationships in a society
Marxist Perspective
Cultural objects are seen as mirrors reflecting the material labour and production relationships that shaped them
E.g.) Luxury cars reflect wealth status
Media
Any formats, platforms, or vehicles that carry, present, or communicate information
Hegemony
A condition by which a dominant group uses its power to elicit the voluntary ‘consent’ of the masses
In contrast to domination or getting people to do what you want through the use of force
Important for understanding the impact of the media
Media Effects
Placed into four categories according to duration and intention:
Short-term and deliberate (advertising)
Long-term and deliberate (campaign)
Short-term and unintentional (violence in media encourages violent behaviour)
Long-term and unintentional (prejudices, stereotypes, desensitization to violence)
Consumerism
The steady acquisition of material possessions, often with the belief that happiness and fulfillment can thus be achieved
Material Culture
Physical objects, resources, and spaces that people use to define their culture
Aspect of culture manifested by the physical objects and architecture of society
Dominant culture
Refers to the cultural practices, beliefs, values, and norms that are most widely accepted and practiced within a particular society or group
Represents the mainstream or majority culture that often holds power and influence over other subcultures or minority groups
Varies across different regions, countries, or even within smaller communities
Shapes social norms, language, traditions, and societal expectations.
Socialization
Process by which individuals internalize the values, beliefs, and norms of a given society and learn to function as a member of that society
Key Aspects of Socialization
Internalizing values: we learn what’s important and meaningful in our culture
Embracing beliefs: we adopt the cultural beliefs that guide our thinking
Accepting norms: we follow societal norms, the unwritten rules that govern behaviour
Limits of Socialization
Cannot explain everything about a person’s development and personality
Biology is an important component of who a person is
Combination of biology and social interactions that make us who we are
Charles Horton Cooley
Theorized that the ‘self’ emerges from our ability to assume the point of view of others and imagine how those others see us
Coined the idea: The looking glass self
Looking Glass Self
The process wherein individuals base their sense of self on how they believe others view them
Using social interaction as a type of ‘mirror’, people use the judgements they receive from others to measure their own worth, values, and behaviour
George Herbert Mead
Developed a theory about how the social self develops over the course of childhood
Infants only know ‘I’, but through social interaction they learn about ‘me’ and the generalized other
Children develop a concept of the generalized other, which allows them to apply norms and behaviours learned in specific situations to new situations
Stressed importance of imitation, play, and games in helping children recognize one another, distinguish between self and other, and grasp the idea that other people can have multiple roles