the process of acquiring new and relatively enduring information or behaviors
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Associative learning
learning that certain events occur together.
The events may be two stimuli (as in classical conditioning) or a response and its consequences (as in operant conditioning).
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Stimulus
any event or situation that evokes a response
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Respondent behavior
behavior that occurs as an automatic response to some stimulus
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Operant behavior
behavior that operates on the environment, producing consequences
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Cognitive Learning
the acquisition of mental information, whether by observing events, by watching others, or through language
Observing events and people and regular learning is acquiring through personal EXPERIENCE
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Classical Conditioning
a type of learning in which one learns to link two or more stimuli and anticipate events
Ex. a first stimulus elicits a behavior in anticipation of the second stimulus (Pavlov's experiment)
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Pavlov's experiment
Putting food in a dogs mouth caused it to salivate
Pavlov sounded a tone before putting the food in front of the dog, and the tone began to signal salivation
Drooling is an *unconditioned response* and the food is an *unconditioned stimulus*, salivation is the *conditioned response*, the sound placed is a *conditioned stimulus*
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Neutral stimulus
in classical conditioning, a stimulus that elicits no response before conditioning
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Applications of Classical Conditioning
Drug Cravings: classical conditioning may inform treatments for substance use disorder
Immune Responses: classical conditioning even works on the body's disease-fighting immune system.
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Operant Conditioning
a type of learning in which behavior is strengthened if followed by a reinforcer or diminished if followed by a punisher
(Learning to repeat acts that bring reward)
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Shaping
an operant conditioning procedure in which reinforcers guide behavior toward closer and closer approximations of the desired behavior
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Positive reinforcement
Increasing behaviors by presenting positive stimuli
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Negative reinforcement
Increasing behaviors by stopping or reducing negative stimuli, such as shock
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Fixed ratio schedule
a reinforcement schedule that reinforces a response only after a specified number of responses
Ex. 1 free coffee every 10 purchases
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Observational learning
learning by observing others; also called social learning
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mirror neurons
frontal lobe neurons that some scientists believe fire when performing certain actions or when observing another doing so.
The brain's mirroring of another's action may enable imitation and empathy
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Acquisition
the phase of classical conditioning when the conditioned stimulus and the unconditioned stimulus are presented together
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Extinction
the diminishing of a conditioned response;
occurs in classical conditioning when an unconditioned stimulus does not follow a conditioned stimulus; occurs in operant conditioning when a response is no longer reinforced.
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Spontaneous recovery
the reappearance, after a pause, of an extinguished conditioned response
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Generalization
the tendency, once a response has been conditioned, for stimuli similar to the conditioned stimulus to elicit similar responses
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Discrimination
in classical conditioning, the learned ability to distinguish between a conditioned stimulus and stimuli that do not signal an unconditioned stimulus
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Reinforcement
in operant conditioning, any event that strengthens the behavior it follows
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Punishment
an event that decreases the behavior that it follows
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Downside of giving rewards for normal activities
- *undermine intrinsic motivations* - Give kids rewards IF they play with magic markers - Come back in 2 weeks, give them magic markers, kids - who didn't get a reward played w markers, rest didn't
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Overjustification effect
The effect of promising a reward for doing what one already likes to do. The person may now see the reward, rather than intrinsic interest, as the motivation for performing the task.
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Sensation
Process by which our sensory receptors and nervous system receive and represent stimulus energies from the environment
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Perception
the process by which our brain organizes and interprets sensory information, enabling us to recognize objects and events as meaningful
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Bottom-up processing
analysis that begins with the sensory receptors and works up to the brain's integration of sensory information
(Enables your sensory systems to detect the lines, angles, and colors that form the images)
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Top-down processing
information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations
- Interpret what your senses detect - Perception to sensory
Ex. Being shown images of rats vs human faces will influence whether a unfinished drawing looks like a human or rat
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Transduction
conversion of one form of energy into another. In sensation, the transforming of stimulus energies, like sights, sounds, smells, into neural impulses our brain can interpret
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Absolute Threshold
the minimum stimulation needed to detect a particular stimulus 50% of the time
Ex. How long before I smell the chocolate in a cookie?
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Difference threshold
the minimum difference between two stimuli required for detection 50% of the time
Ex. How much cinnamon does there have to be in the chocolate cookie before I smell cinnamon over chocolate?
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Sensory Adaptation
diminished sensitivity as a consequence of constant stimulation
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Perceptual Set
stereotypes and schemas, context clues, a mental predisposition to perceive one thing and not another
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Wavelength
the distance from the peak of one light or sound wave to the peak of the next
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Electromagnetic wavelengths
vary from the short blips of cosmic rays to the long pulses of radio transmission
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Hue
the dimension of color that is determined by the wavelength of light; what we know as the color names
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Intensity
the amount of energy in a light wave or sound wave, which influences what we perceive as brightness or loudness
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Cornea
outer layer that bends light to help provide focus
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Iris
a colored muscle that dilates or constricts in response to light intensity
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Retina
the light-sensitive inner surface of the eye
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Accommodation
the process by which the eye's lens changes shape to focus near or far objects on the retina
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Rods
retinal receptors that detect black, white, and gray
Necessary for peripheral and twilight vision, when cones don't respond
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Cones
Cones detect fine detail and give rise to color sensations
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Optic nerve
the nerve that carries neural impulses from the eye to the brain
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Blind spot
the point at which the optic nerve leaves the eye, creating a "blind" spot because no receptor cells are located there
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Feature detectors
nerve cells in the brain's visual cortex that respond to specific features of the stimulus, such as shape, angle, or movement
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Young Helmholtz trichromatic (three-color) theory
the theory that the retina contains three different color receptors - one most sensitive to red, one to green, one to blue which, when stimulated in combination, can produce the perception of any color.
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Hering's opponent-process theory
there are three additional sets of opposing retinal processes (red-green, blue-yellow, black-white)
If you are seeing one color, you are NOT seeing its complement because it is actively inhibited
Ex. Yellow and green flag produces an after image of a red and blue American flag
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color processing occurs in two stages
• trichromatic theory explains what is happening at the level of cones • opponent process theory explains at "higher" levels
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Parallel processing
the processing of many aspects of a problem simultaneously
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Gestalt
an organized whole that is perceived as more than the sum of its parts.
Ex. Lines that are together, shapes that look the same, continuity, and closure we tend to group together
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Figure-ground
organization of the visual field into objects (figures) that stand out from their surroundings (ground)
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Grouping
the perceptual tendency to organize stimuli into coherent groups
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Depth Perception
the ability to see objects in three dimensions, although the images that strike the retina are two dimensional; allows us to judge distance
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Binocular cues
depth cues that rely on information from both eyes
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Monocular cues
depth cues that let us judge depth using information transmitted by only one eye
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Perceptual constancy
perceiving objects as unchanging (having consistent color, brightness, shape, and size) even as illumination and retinal images change
Ex. Moon illusion Ex. Big man - little man in hallway
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Perceptual Adaptation
ability to adjust to changed sensory input, including an artificially displaced or even inverted visual field
Ex. Football player wearing distorted goggles
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Sound waves
Sound waves vary in amplitude, which we perceive as differing loudness (with sound intensity measured in decibels) and in frequency (measured in hertz), which we experience as differing pitch
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Frequency
number of complete wavelengths that pass a point in a given time
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Pitch
tone's experienced highness or lowness; depends on frequency
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Hearing range
Intensity usually measured in decibels - Every 10dB increase refers to a 10x increase (logarithmic measurement) - BUT every 10dB increase only seems twice as "loud" (perceived)
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Sensorineural hearing loss
most common type. Damage to cochlea's receptor cells or to the auditory nerve - nerve deafness.
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Conduction hearing loss
less common. Damage to the mechanical system that conducts sound waves to the cochlea.
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Cochlear Implant
device for converting sounds into electrical signals and stimulating the auditory nerve through electrodes threaded into the cochlea
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Place Theory
the theory that links the pitch we hear with the place where the cochlea's membrane is stimulated (high pitch)
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Frequency Theory
rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch. (low pitch)
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Kinesthesia
our movement sense - our system for sensing the position and movement of individual body parts
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Vestibular sense
our balance sense - our sense of body movement and position that enables our sense of balance
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Gate Control Theory
theory that explains how the nervous system blocks or allows pain signals to pass to the brain
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Control Pain Therapies
drugs, surgery, acupuncture, massage, exercise, hypnosis, relaxation, mediation, etc. Placebo
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Gustation
sense of taste
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Olfaction
sense of smell
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Memory
the persistence of learning over time through the encoding, storage, and retrieval of information
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Recall
a measure of memory in which the person must retrieve information learned earlier
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Recognition
a measure of memory in which the person identifies items previously learned
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Encode
The process of getting information into the memory system
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Storage
The process of retaining encoded information over time
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Retrieval
The process of getting information out of memory storage
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sensory memory
the immediate, very brief recording of sensory information in the memory system
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short-term memory
activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten
encoded it through rehearsal
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long-term memory
- the relatively permanent and limitless storehouse of the memory system. - Includes knowledge, skills, and experiences.
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Automatic processing
unconscious encoding of incidental information
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Working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
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Explicit memory
retention of facts and experiences that we can consciously know and "declare"
- Formed through effortful processing
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effortful processing
encoding that requires attention and conscious effort
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Implicit memory
retention of learned skills or classically conditioned associations independent of conscious recollection
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Priming
the activation, often unconsciously, of particular associations in memory
EX: Hearing the word "rabbit" makes us more likely to hear "hare" rather than "hair"
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Implicit Recognition
Ex. Study where people showed preference to shape they saw for 1 millisecond
Processing ease feels good - i.e. because you saw it before
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Iconic memory
a momentary sensory memory of visual stimuli
Ex. a photogenic or picture-image memory lasting no more than a few tenths of a second
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Echoic memory
a momentary sensory memory of auditory stimuli
Ex. if attention is elsewhere, sounds and words can still be recalled within 3 or 4
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Chunking
organizing items into familiar, manageable units; often occurs automatically
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Mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices
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Hierarchies
process info in hierarchies composed of a few broad concepts divided and subdivided into narrower concepts and facts
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Distributed practices
is a learning strategy, where practice is broken up into a number of short sessions - over a longer period of time.
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Spacing effect
tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
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Testing effect
enhanced memory after retrieving, rather than simply rereading, information
- Spaced study and self-assessment beat cramming and rereading
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Shallow processing
An approach to memorization that involves focusing on the superficial characteristics of the stimulus, such as the sound of a word (rhyme)or the typeface in which it's printed (uppercase or lowercase)