Participants analyzed whether or not why they felt the way they did about jams
Analyzing disrupted their ability to appraise it
* Reduced correlation with expert judgments (Wilson & Schooler, 1991)
Analyzed or not why they felt the way they did about posters
* Reduced post-choice satisfaction (Wilson, Lisle, Schooler, Hodges, Klaaren, & Lafleur; 1993).
* Analyzing reasons may cause people to temporarily “lose touch” with their feelings