UX Design

Why do I care about UX? If I'm a business and only have limited money, why invest in UX?

What people see first, how they judge your co.

The need for UX in public website, yes. what about internal?

Adobe's enterprise software is like that. It can make them more efficient. If they desire it rather not get fatigued by it, they'll use it. UX is primary driver of system value. Systems don't exist in a vacuum, they work with people. And if it can't interact with the user, what's the point?

How enable communication between system and user so we can get the most value from it.

E.g. took stocks that are more design centric from sp500. Over 8 years, they outperformed the rest of sp500 by 200%

Neglecting UX can lead to product failure.

Frustrates employees so they won't use it. Increases product decay. Can't assume every employee will use it on first day of release.

UX not equal to design

UX not equal to usability

The aim

utility, usability, desirability, brand experience

TurboTax

goes all the way to brand experience

utility

is it useful is it relieable

i can make it do what I need easily

it is convenient I like the way it looks and feels

the experience is pleasurale, worth sharing, and has

components

1 product desing (center of circle),

2 Info architecture (how to organize application, online retailer of towles. do they go in kitchen, bathroom, both?)

3 Interaction design (thinking of how peopl interact with it, )

4 technnology (if it's old and clunky, takes a long time to go from page to page)

5 visual design

principles

You're not user. get it in front of new people all the time.

Hicks law

80/20 rule

proximity

Hicks law

more choices slow down the user

80% of people will use 20% of features

elements near each other are logically grouped together

proximity

How involve people?

Use agile,

contectual inquiries

product vision

user stories

personas

process flow

wire frames

develop

User experience questionairre

available online.

discover

made a vision board, made user stories, personas.

agile

-type of project management. Used to be called waterfall - from old days of building buildings.

Rather than

at endo f every 2 to 6 weeks you have a product.

How UX fit in in Pariveda

on each team you have people with strigths and waknesses at