D. Media Products

Media products include

• Newspapers

• ___

• Advertisements

• Radio

• ___ products

• Posters

• ___

• ___

• Internet

• ___ products

• Fanzines

Media products include

• Newspapers

• Magazines

• Advertisements

• Radio

• Music products

• Posters

• Films

• Novels

• Internet

• Computer products

• Fanzines

Media products tell us something about the ___ ___ that we live in.

Media products tell us something about the particular society that we live in.

Sociologists often use ___ ___ or ___ (adverts or TV programmes) to examine and analyse the values, priorities or ___ of a society at any one point in time.

Sociologists often use media extracts or items (adverts or TV programmes) to examine and analyse the values, priorities or concerns of a society at any one point in time.

A technique used by some sociologists to analyse media reports or products is ___ ___.

A technique used by some sociologists to analyse media reports or products is content analysis.

The aim of content analysis is to identify how particular ___ ___ or ___ ___ are portrayed in the product being analysed.

The aim of content analysis is to identify how particular social groups or social institutions are portrayed in the product being analysed.

Usually, sociologists design a ___ ___ schedule, a list of things that the sociologist is looking for in the media content on which they record how often the ‘___’ occurs.

Usually, sociologists design a content analysis schedule, a list of things that the sociologist is looking for in the media content on which they record how often the ‘thing’ occurs.

This is normally done by counting the frequency of certain ___ such as those contained in ___ and ___ or words contained in newspaper or magazine ___ or ___.

This is normally done by counting the frequency of certain images such as those contained in adverts and photographs or words contained in newspaper or magazine articles or headlines.

Content analysis is mainly a ___ ___.

Content analysis is mainly a quantitative method.