Trajectory 1: Why Teach Entrepreneurship—A Clear Purpose
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Building on a shared conceptualization can establish a clear purpose for the effort, enhance communication and collaboration across disciplines, and reduce any confusion experienced by stakeholders.
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Trajectory 2: What Is Taught in Entrepreneurship—The Content
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In modern entrepreneurship programs, the emphasis might take three forms or some combination of these forms:
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1. business basics in a new venture management context,
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2. core entrepreneurial content, and
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3. the entrepreneurial mind-set.
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Trajectory 3: How Entrepreneurship Is Taught—The Delivery Mechanism
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For their part, students will increasingly be expected to build experience portfolios as they progress through their studies in entrepreneurship. Upon completion of a minor, major, certificate, or other program in entrepreneurship, the student might submit a portfolio summary that includes their work on idea diaries, elevator pitches, business models, small business consulting reports, interviews with entrepreneurs, entrepreneurial audits, study abroad experiences, and so forth.
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Trajectory 4: Organizing Entrepreneurship—The Structure
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As researchers Michael H. Morris, Donald F. Kuratko, and Jeffrey Cornwall explain, “While structure covers a wide range of organizational issues, the most fundamental include determining where the entrepreneurship program should be housed, how it will be led, to whom it will report, how it is staffed, and how it operates from a budgetary standpoint.” So whether more centralized or decentralized, and whether based in a business school or elsewhere, the program needs a structural base with consistent leadership and authority.
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Trajectory 5: Outcomes of Teaching Entrepreneurship—The Metrics
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If programs attempt to prepare students for a life of entrepreneurship and seek to instill an entrepreneurial mind-set, the future will find more emphasis on competency mastery. As priority is placed on cross-campus entrepreneurship, basic metrics might be extended to include numbers of students involved with elements of the university-wide effort within each college or discipline; inter-disciplinary collaborations that result in publications, new courses, and course modules developed; and measures of student and faculty innovations that are traceable to involvement in the program.
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Trajectory 6: Leadership of Entrepreneurship Programs—Academic Entrepreneurs
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How an educators view themselves may be critical to the development of champions. For entrepreneurship programs to realize their full potential, those who lead them must self-identify as academic entrepreneurs so that the entrepreneurial mind-set conveyed to students becomes ingrained in how faculty and staff approach the academic environment. As an academic entrepreneur, the faculty member becomes an agent of social and economic change, leveraging the university context to empower students and facilitate disruptive approaches to problem solving.