keyterms unit 4 managing across culture

glocalization

is a combination of the words "globalization" and "localization." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.

culture

is defined as the complex system of values, traits, morals, and customs shared by a society

context

refers to the stimuli, environment, or ambience surrounding an event

The Lewis Model 

was developed by linguist and leading cross-cultural specialist Richard D. Lewis. The model divides humans into 3 clear categories, based not on nationality or religion but on BEHAVIOUR, namely, Linear-active, Multi-active and Reactive.

high-context culture

is a culture by which the rules of communication are primarily and dominantly transmitted through the use of contextual elements. These include specific forms of body language, the social or familial status of an individual, and the tone of voice employed during speech. High-context cultures usually do not have rules that are explicitly written or stated 

low-context culture

refers to a culture whereby most communications take place through verbal language and rules are directly written out or stated for all to view 

power distance 

is the distribution of power among individuals within a culture and how well unequal levels of power are accepted by those with less power