Ethics, Deviance, and Excellence in Sport

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These vocabulary flashcards cover key concepts in sports ethics, performance-enhancing substances, commercialisation, elite pathways, and technological impacts based on the lecture notes.

Last updated 3:54 PM on 6/8/26
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27 Terms

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Deviance

Behaviour that differs from the norms or values of a sport, typically driven by a ‘win at all costs’ attitude.

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WADA

The World Anti-doping Agency, the organization responsible for deciding the banned list of illegal drugs in sport.

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PEDs

Performance Enhancing Drugs; substances on the banned list used to improve or change human athletic performance.

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HGH (human growth hormone)

A naturally occurring substance that increases bone, muscle, and cartilage growth to improve power and strength.

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Anabolic steroids

Forms of testosterone that stimulate muscle growth and increased aggression to aid in recovery and increase muscle mass.

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Beta Blockers

Drugs that control heart rate to calm nerves and steady the hands, used in sports requiring fine motor skills.

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EPO (erythropoietin)

A hormone that stimulates the production of new red blood cells, increasing O2O_2 carrying capacity to improve endurance.

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Blood Doping

The process of removing and later re-transfusing blood to increase red blood cell count and O2O_2 carrying capacity.

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Diuretics

Substances used for rapid weight loss by increasing water expulsion or used as a masking agent to flush illegal drugs from the system.

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Creatine

A legal supplement used to improve the recovery of the ATP / PC energy system.

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Bicarbonate (soda loading)

A legal supplement that may help to buffer the effects of lactic acid.

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Deindividuation

A state where a person loses their sense of individual identity in a crowd, leading to diminished responsibility and lack of accountability for violence.

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Match Fixing

When a competition is played to a completely or partly pre-determined result, usually involving bribes for corrupt players or officials.

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Spot Fixing

When a specific aspect of a sports competition, such as a no-ball in cricket, is illegally pre-determined.

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Commercialisation

The process of using sport to make a profit, primarily through the golden triangle of sport, media, and sponsorship.

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The Golden Triangle

The commercial structure representing the interdependent relationship between sport, media, and sponsorship.

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Foundation Level

The introductory stage of sport emphasizing fun and recreational involvement for all participants.

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Excellence Level

The national or international level of sport supported by high levels of coaching and sports science.

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Podium Level Support

UK Sport funding of approximately £3660K£36-60K per year for athletes with potential to win a medal at the next Olympics within 44 years.

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Podium Potential Support

UK Sport funding of £2340K£23-40K for athletes with the potential to win a medal at the next but one Olympics within 88 years.

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Talent Identification

The testing of physiological and psychological parameters, such as VO2VO_2 max or anthropometry, to determine the likelihood of sporting success.

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Anthropometry

The measurement of genetic physical characteristics, such as muscle fibre type ratios or arm span, to predict athletic suitability.

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English Institute of Sport (EIS)

A UK Sport-run organization providing world-class facilities, medical support, and research for elite athletes.

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PHC (Performance Health Check)

A benchmarking process involving athlete profiling, retention rates, and development curriculum effectiveness at the performance foundation level.

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AASE (Advanced Apprenticeship in Sporting Excellence)

A training route for athletes aged 161916-19 designed to support technical, tactical, physiological, and psychological aspects of sport.

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BUCS

British Universities & Colleges Sport; the organization for high-quality competition between performance-level university teams.

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Assistive Technology

Modern technology such as adapted prosthetics or wheelchair modifications used to increase inclusion in disability sports.