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Gestalt
Grouping strategies that show how elements group together: proximity, similarity, closure, figure/ground, and good continuation.
Similarity
Gestalt theory which states that similarly shaped elements will act together as a visual unit.
Proximity
Gestalt theory which states that objects in close relationship to each other will work together as one visual unit.
Closure
The gestalt theory that when a minimal amount of visual information is given, the eye will complete or 'close' a shape.
Figure Ground
The area between the positive elements and the negative (background) areas in a composition that show a dominance for both figure and ground.
Continuance
The gestalt theory which states that forms or lines which are directional will carry the eye in the implied direction.
Balance
A sense of equilibrium achieved through implied weight, attention, or attraction, by manipulating the visual elements within an artwork.
Symmetrical
Capable of being divided into similar halves.
Asymmetrical
Not symmetrical or regular in balance in the arrangement of the parts.
Radial
Spiral out from a central point with equal distribution of weight.
Rhythm
Recurrence of strong and weak elements, repetitious nature of elements in a given composition.
Movement
Eye travel directed by visual design in a work of art.
Emphasis
Center of interest, area of work which commands the most visual attention, often supported by scale changes, directional lines or other basic design elements.
Proportion
Comparative relationships between part of a whole and between parts and the whole.
Scale
Size relationships between elements in art.
Variety
The use of opposing, contrasting, changing, elaborating or diversifying elements in a composition to add to the individualism and interest.
Unity
The openness or wholeness of a work of art.