Role of Social Media in elections

How is social media changing the landscape of news production?

Social media challenges the dominance of traditional broadcast and print media outlets.

Which demographic is particularly influenced by social media as a news source?

Younger generations and ethnic minority voters.

What percentage of the UK campaigners' advertising budget was spent on online advertising in 2017?

43% of their total advertising budget.

What was the percentage of online advertising in the UK campaigners' budget in 2011?

Less than 1% (0.35%).

What was a significant outcome of the 2017 UK Election regarding social media?

Labour was able to counteract negative mainstream media coverage by engaging directly with voters.

How did Labour's social media strategy differ from traditional media during the 2017 Election?

They focused on creating high-quality video content and direct engagement with voters.

What was one of Labour's strategies to counter negative print media stories?

Promoting their policies, such as on university tuition fees.

What was the Conservative Party's strategy in the 2019 Election?

Targeting voters in marginal seats with tailored adverts about Labour's policies.

What was the perception of Labour's performance in the social media landscape during the 2019 Election?

Many perceived Labour to have won the social media war.

What percentage of online time was spent on news by users in the 2019 campaign according to the Reuters Institute?

Approximately 3%.

How does social media affect the generation of news?

Much social media posting redirects users to main broadcast and print media sites.

What was the outcome of the Conservative social media campaign in the 2019 Election?

It was more effective, leading to Labour's defeat despite their social media engagement.

What is a 'filter bubble' effect in UK politics?

Social media users are more likely to engage with sources that share their political views.

How do social media algorithms affect news consumption?

They feed users stories tailored to their views, reinforcing existing beliefs.

What was the role of traditional media during the 2019 Election?

They accounted for 6% of online news consumption despite the rise of social media.

What does the term 'social media war' refer to in the context of elections?

The competition between political parties to effectively use social media for campaigning.

What was a key factor in Labour's inability to counter negative impressions in the 2019 Election?

The negative portrayal created by print media.

What was the impact of social media on political engagement?

It provided a medium for direct communication with voters.

How did the 2019 Election reflect a return to normalcy in UK politics?

The Conservative social media campaign was more effective than Labour's.

What challenge does social media pose to traditional media in the UK?

It challenges the dominance of media communication by a small number of key players.

How does social media promote communication?

It opens up debate and allows the voices of all groups, especially those excluded from mainstream media, to be heard.

What is more important than the amount of social media usage?

How social media is used.

Where do most social media users in the UK get their news from?

Main news organizations.

Which news organization is the most followed on social media in the UK?

The BBC.

What role does social media play in news reporting?

It allows any member of the public to report events as they happen.

What type of news does social media provide compared to traditional media?

Instant news, while detailed explanations are provided by print and broadcast media.

What demographic groups are more likely to use social media to access news?

People aged 16-24 and those from minority ethnic backgrounds.

Which social media platform is the most popular for accessing news?

Facebook.

What is a concern regarding social media's impact on politics?

It may trivialize politics and create a negative attitude toward politicians and political institutions.

What potential effect does social media have on voter turnout?

It may lead to empathy and disillusionment, ultimately resulting in lower voter turnout.

What is the trend in the use of Instagram and Twitter for news access?

They are becoming increasingly important.

What does the rise of social media suggest about news access in the UK?

It suggests a change in how the British public accesses news rather than who they get it from.