OPMAN LESSON 3

Product Development

critical process/bringing new products/multidisciplinary

to meet customer needs and market demands

Product Development System

business goals/through stages

Product Development Stages

variety of sources, external and internal firm

Concept

Idea: airbnb style

sources: accommodation

Feasibility

renovate/zoning laws

Customer Requirements

staycationers want:comfort/conduct surveys

Functional Specifications

define accommodations feature: outdoor spaces/guidebooks

Product Specifications and Manufacturability

Plan renovations: appliances/turnover

Design Review

space meets:charm/test the layout

Test Market

trial period/amenities

Introduction to Market

train cleaners/optimize/promote

Evaluation

Measure/financial performance

Value Analysis

is a review process/environment impact

Service Design

creating/direct engagement/aim is to meet

Process-Chain-Network Analysis (PCN)

between firms/enhance interaction

Process Chain

is sequence of steps

Direct Interaction Region

Surrogate (substitute) interaction region

Independent Processing Eegion

activities in a process chain

Direct Interaction Region

real time interaction

Surrogate Interaction Region

one party

Independent Processing

Region

acts independently/ maximum control

5 Adding Service Efficiency

Limit the Options

Delay Customization

Modularization

Automation

Moment of truth

Limit the Options

list of options/photographs

Delay Customization

delayed as late/shampooing

Modularization

changing modules/for “custom”

Automation

divide/ex. banks ATM/ reduces cost and lines

Moment of Truth

relationship/smile/moments

Make or Buy Decisions

HM and TM/internally (make) supplier (buy)/quality control

Factors Influencing Make-or-Buy Decisions in Hospitality and Tourism (7)

Core Considerations

Core Competencies

Quality Control

Capacity and Resources

Flexibility and Responsiveness

Time to Market

Intellectual Property and Confidentiality

Cost Considerations

Direct cost:

indirect cost:

direct costs

internally

Indirect costs

transportation

Core Competencies

Strategic Focus:

Strategic Focus

company’s core

Quality Control

Internal Provisions

External Suppliers

Internal Provisions

greater control

External Suppliers

expertise

Capacity Resources

Internal Capacity

Resource Availability

Internal Capacity

necessary capacity

Resource Availability

critical operations

Internal Flexibility

terms of customization

Supplier Relationships

strong supplier

Internal Provision

lead times

External Suppliers

often deliver

Protection of IP

better control

Risk of IP Exposure

sensitive information

customer - centric design

prioritizing needs