Psych 209 Chap. 6

Response set

when participants tend to respond from a particular perpective

Social desirability

tendency to respond question in a way that would appeal to respondent

Double barreled questions

questions asking two things at once

Loaded question

written in a way that leads people to respond a certain way

Negative wording

avoiding a question with negative phrases

Yea-saying and nay-saying

response set in which respondent consistently agrees or disagrees with all the question

Closed and open ended question

a set of option are given to choose from vs respondents can free-form their responses

Formatting

provides an attractive and professional appearance to the questionnaire ensuring it is free from errors and appears consistent

Sequencing

Ensuring that the sequence of the questions is carefully organized since respondents can be influenced by it

Refining

Give the questions to a small group and have them think aloud when answering

Confidence interval

a range of values that are likely to contain the true mean of the population, as researcher we want C.I.s to be as small as possible

Sampling error

the potential deviation between the true population value and the obtained using your sample data

Simple random sampling

collect data from a random subset of a random population to draw conclusion about the whole population

Stratified random sampling

divides a population into subgroups, or strata, based on shared characteristics

Cluster Sampling

dividing a population into subgroups, or strata, based on shared characteristics

Convenience sampling

when data is collected from an easily accessible and available group of people

Purposive sampling

researchers intentionally select participants based on specific characteristics relevant to their study

Snowball sampling

when researchers, or other participants choose the sample instead of randomly selecting it, so not all population members have a chance of being selected for the study

Quota Sampling

researchers establish determined targets for key population characteristics

Sampling frame

the individuals in a population who might actually be selected in the sample

Response rate

the percentage of people selected for the sample who completed the survey