Public Speaking, PR Strategies, Green Marketing & Ethical Advertising

What is glossophobia?

Fear of public speaking.

What makes an emotional connection in a pitch?

Story, metaphor, comparison, facts, or questions that resonate at a human level.

What do movie trailers and good pitches have in common?

They hook emotionally, give just enough info, and persuade you to invest more attention.

What makes a winning pitch?

Strong opening, clarity, brevity, audience understanding.

What does it mean to start strong?

Nail the first line and immediately grab attention.

What are five PR activities?

Lobbying, media relations, corporate communication, crisis management, public opinion monitoring.

What is MPR vs PR?

Marketing PR supports customers and brand messaging; PR is broader (stakeholders).

What is the difference between proactive and reactive MPR?

Proactive is planned buzz/launch; reactive responds to crises.

What are examples of proactive MPR?

Product releases, executive statements, feature stories.

What are examples requiring reactive MPR?

Dove ad, Pepsi BLM, Ronaldo/Coke, Burger King tweet.

What should you remember in PR disasters?

Do not go silent, monitor mentions, have a plan, act fast.

What is buzz creation?

Organized effort to stimulate word of mouth (WOM).

What are the rules of social epidemics?

Connectors, stickiness, and context.

What are campaign elements for buzz?

Influencers, timing, controversy, giveaways, stunts.

What is the difference between in-store and out-of-store retail media?

In-store: signage, radio, displays. Out-of-store: digital, offsite ads.

What are funnel tactics?

Awareness (ads), consideration (reviews), conversion (coupons), loyalty (subscription).

What are the advantages of retail media?

Consumers: relevance; retailers: revenue; brands: targeting.

What is legitimate green marketing?

True eco benefits + sustainable practices.

What is sustainability?

Long-term environmental responsibility.

What is greenwashing?

Claiming to be eco without backing.

What are the FTC green marketing guidelines?

Clear claims, no exaggeration, comparisons explained.

What is the purpose of ecolabels?

Help consumers identify verified eco products.

What does CSR mean?

Responsible actions benefiting society.

What are justifications for regulation?

Prevent misinformation; protect consumers.

What is the difference between deceptive and unfair?

Deceptive misleads; unfair harms without avoidance.

What does misleading mean?

Claims that mislead through omission or exaggeration.

What does reasonable consumer mean?

Interpreted by typical consumer viewpoint.

What does material mean?

Claim influences purchase decision.

What are the pieces of unfairness definition?

Injury, unavoidable, not outweighed by benefits.

What is the FDA responsible for?

Package info and drug ad rules.

What is the summary of the Nutrition Labeling Act?

Required standardized nutrition info.

What is the ethics of targeting debate?

Helpful vs exploitative.

What are examples of vulnerable populations?

Kids, teens, elderly.

What are ethical issues when targeting children?

Obesity ads, vaping, body image.

Which brands are addressing self-esteem?

Dove, CVS, Aerie.

What are six criticisms of advertising?

Manipulative, stereotypes, fear-based, unnecessary purchases, insecurity, unrealistic ideals.