social influence, part 2

what are the two modes of conformity:

1. public compliance

2. private acceptance

what are some factors of public compliance?

conform in behavior, normative social influence, line length study

what are some factors of private acceptance?

conform in beliefs, AKA internalization, informational social influence, autokinetic effect study

what are the factors of affecting conformity?

• group size

• unanimity

• anonymity

• expertise and status

• culture (independent/interdependent, tight/loose)

how to resist social infuence?

1. notice the social influence

2. find an ally

3. remove self from situation

how to resist minority influence?

primarily informational

minority must be consistent

who was the top holocaust organizer?

adolf eichmann

summarize milgram’s obedience study (1963)

there is an experimenter, a teacher, and a student (confederate). as the teacher asks the student questions, the experimenter shocks the student with varied volts of electricity when the student gets an answer wrong. as the volts get up to 135-180 volts, the student refuses to participate, the begging increasing as the volts increase. when the volts reach 330-450, the student goes silent. throughout this process, the teacher begins to hound the experimenter to cease the experiment, to which the experimenter refuses