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Journalism

The gathering, reporting, and dissemination of news through the mass media.

Advertising

A paid, mediated form of communication from an identifiable source, designed to persuade the reader to take some action, now or in the future.

Public Relations

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Semiotics

Symbolic communication shapes people’s perceptions and emotions on societal ideas and phenomena.

Culture Industry

Advertising in the culture industry shapes consumer desires and reflects cultural values via TV, print, and social media.

Agenda Setting

Communication in journalism and public relations influences what topics people focus on and how they view them.

Individual

The primary objective of communication is to ensure that a person understands the information and ideas clearly.

Perception

Personal view of reality.

Inference

Incompleteness or lack of clarity.

Status

Social stratification.