Media Literacy: Section 1

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34 Terms

1

misinformation

false information that is spread without malicious intent

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2

disinformation

misinformation that is deliberately disseminated in order to influence or confuse rivals

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3

mass communication

Communication from one person or group of persons through a transmitting device to large audiences

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4

agenda-setting theory

theory that asserts that the media cannot tell you what to think, but they can tell you what to think about

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5

skyscraper model

defines media as split into high culture (opera) and low culture (UFC)

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6

modernism

embracing progress and seeing a logical movement towards a graspable future

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7

post-modernism

combining old and new, embracing new technologies

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8

stages of media literacy

description, analysis, interpretation, evaluation, engagement

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9

description

basic components/conventions of a message

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10

analysis

detection of patterns, comparison to other messages

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11

interpretation

what does it mean? evaluation, what is it intended to mean?

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12

engagement

talk back

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13

stages of media development

development stage, entrepreneurial stage, mass medium stage

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14

development stage

innovators envision new technology

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15

entrepreneurial stage

a race ensues to see who can develop an industry standard

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16

mass medium stage

a model wins popular acceptance and becomes the industry standard

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17

hot medium

extends a single sense in high definition

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18

cool medium

provides less data for the viewer, needs little involvement

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19

agents of illusion

fictions, pseudo-environments, stereotypes and constructed personalities, and assumptions

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20

fictions

not lies, but representations of the environment

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21

pseudo-environment

The world of representations we mistake for the concrete world

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22

stereotypes and constructed personalities

Predispositions about people, places, behaviors.

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23

assumptions

We often take more to the scene of action than we take from it.

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24

evaluation

research and answer the question, then make a value statement

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25

high culture

things pursued by the upper class

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26

popular culture

things pursued or referring to the lower class

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27

cultured

being well-educated, knowledgeable of the arts, stylish, well-mannered

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28

hot and cool mediums

the medium is the message

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29

transmission

bell labs model of communication, refers to messages as imparting, sending, transmitting

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30

ritual

dimensions of communication, representation of shared beliefs

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31

social constructions of reality

popularized by Walter Lippman and the world outside and the picture in our heads

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32

active media

media that allows for high participation (social)

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33

passive media

media that does not allow for participation (traditional)

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34

perception

competing construction and our own prejudices

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