Digital Marketing Legal, Ethical, Privacy, and Security Considerations

Flashcards covering key vocabulary related to digital marketing legal, ethical, privacy, and security considerations.

Digital Marketing Legal Framework

The rules, regulations, and laws that govern digital marketing activity, which can differ by country and state.

Digital Marketing Ethics

Moral principles that guide the judgments digital marketers make when engaging in marketing.

Federal Trade Commission (FTC)

The U.S. agency responsible for consumer protection and fair advertising practices.

Securities and Exchange Commission (SEC)

The agency that regulates the investment and securities market, ensuring truthful promotion of investment products.

Consumer Review Fairness Act

A law that protects consumers' rights to review products and prohibits companies from silencing negative reviews.

Intellectual Property

Legal protections for original works and trademarks, including copyrights and trademarks, within digital marketing.

Personally Identifiable Information (PII)

Confidential information that can identify an individual, such as name and social security number.

California Consumer Privacy Act (CCPA)

A law that gives consumers the right to know, delete, and opt out of the sale of their personal information.

GenAI Services

Generative AI services that can assist in content creation, but require caution due to potential legal issues.

Cybersecurity

The protection of systems and data in digital marketing from unauthorized access and cyber threats.