ASSASSIN'S CREED AUDIENCE AND MEDIA EFFECTS

What are some accusations of media effects?

1. Violent media may inspire violence in real life

2. Propaganda can be used to control society

3. Magazines and social media create an unrealistic and harmful image of the ideal body and the ideal life

What is the statement that appears at the beginning of every Assassin’s Creed game?

‘Influenced by historical events and characters, this work of fiction was created, developed and produced by a multicultural team of various beliefs, gender identities and sexual orientations.’

What are the 3 points of Bandura’s Passive Audience Theory?

1. The media can implement ideas into the mind of the audience directly

2. The audience can acquire attitudes, emotional responses and new style of conduct through modelling

3. The media representations of transgressive behaviour - such and physical aggression and violence can lead audience members to imitate those forms of behaviour

What is Social Learning theory and the 3 styles of modelling?

The idea that people learn behaviour partly by watching the people around them - learning by example.

Children learn behaviour through modelling:

1. Direct modelling - copying behaviours directly

2. Vicarious learning - watching others and seeing how they are punished or rewarded

3. Symbolic modelling - imitating behaviours from stories, books, TV or other forms of media

What was the procedure and finding of Bandura’s bobo doll experiment?

Procedure

• A child watches an adult behave violently towards a life-size doll

• The child is given their own doll and observed to see if they behave violently

Findings:

• Children were more likely to be aggressive if they had seen an adult do so

• Watching in real-life or on TV had the same impact - the children were more aggressive

• The aggression rates were lower if the child saw the model being punished after beating the doll.