Commercialisation pf sport anf influence of the media
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11 Terms
What does the media include
social
Internet
Tv
Newspapers/magazines
Commercialisation=
The process of making a sport, event or athlete into a business to help sell and promote new products
Sponsorship=
A company supporting a team or person with money or goods in exchange for advertising
Media=
Ways people share information
3 parts of golden triangle
sport spectators
sponsorship
Media
5 implication of the golden triangle
sport is commercialised- focus on making money
Winning/success becomes more important
Athletes promote sponsor products
Sport is managed professionally like a business
Teams rely on sponsors
Sponsorship
gives money in Sport
Businesses pay to advertise products
Media coverage promotes sponsor- boosting sales
Sponsors want their product linked with winners
Local businesses support teams to help, not win
3 types of sponsorship
Individuals
Sports
Events
Sponsorship of individuals
display a products logo
Wear a particular brand/ clothing/ footwear
Endorse products
Use equipment
Sponsorship of sports
rename competition/ event/ league
Rebrand development/ training programmes
Improve playing
Sponsorship of events
allow use of logo on sponsors products
Provide free products
Fund running of event