Media Studies Quiz Authors

John Durham Peters

Mass Media vs Media (three differences); response to transmission model

Edward Sapir

Importance of communication; primary and secondary processes and the three processes that come from them

Walter Ong

Transition from orality to written culture (“Think memorable thoughts”)

Neil Postman

“Each medium… makes possible a unique mode of discourse”

Socrates

Fear of the written word and its impact on memory; writing changes structures of though 

Erving Goffman

ALL social interaction is performative

Aristotle

Rhetoric as “techniques of making an argument & the means of persuasion”

Sam Leith

“Each medium… makes possible a unique mode of discourse”

Pew Research Center

Consideration of news amidst the emergence of the “audience turn” where news is now determined by audiences, rather than journalists. Influenced by mass distribution of media. 

Jurgen Habermas

public sphere is the domain of social life where public opinion can be formed - mediation of state and society 

Jennifer Petersen

The public as social life represents a shift from absolutism to democratic governance, and media plays an important role in the public sphere and the production of counterpublics

C. Mills

the public is an ideal (contrast to mass) based on rationality

Benedict Anderson

socially-constructed community, imagined by the people who perceive themselves as part of a group

Scott Campbell

Interested in the ways mobile phones become embedded in our lives (through interaction)

Three paradigms of engagement: 1) Talking  2)  Messaging  3) Talking to Machines

Sherry Turkle

Why do we use phones?

Phones fulfill three wishes:

1. That we will always be heard

2. That we can put our attention wherever we want it to be

3. That we will never have to be alone

These wishes show us how we are expecting less from each other and more from technology

Glenn G. Sparks

Types of media effects - limited effects and magic bullet

Marita Sturken and Lisa Cartwright

Propaganda is designed to portray an image of a strong and powerful state

Paul Lazarsfeld and Robert Merton

mass media is developed to maintain status quo rather than promote change

Theodor Adorno and Max Horkheimer

Culture today is infecting everything with sameness.

Alexandra Hui

intertwined scientific research and marketing goals through Thomas Edison’s “mood music”